14 Jan 2009
First Direct is piloting a customer magazine with articles on culture and lifestyle. The title, Black + White, has been sent to 30,000 long-term customers, aimed at those with a broad relationship with the bank who recommended it to friends.
25 Nov 2008
Morgan Stanley has appointed Total Media to the media business for its Investment Fund account....The agency, which has worked with the financial-services brand since
2006, will handle the media for its investment management business in
Asia and Europe, and develop a digital strategy and press ads. Earlier this month, Morgan Stanley announced plans to cut up to 3300
jobs - nearly 10% of its workforce ...
25 Nov 2008
TV adspend in the UK is expected to drop by 30% in real terms between 2007 and 2010, according to Enders Analysis. It is forecast to have dipped to £3.3bn this year, down from £3.5bn in 2007.
November. Media planning and buying is by Mindshare. ...
18 Nov 2008
HSBC is targeting its executive bank account holders with a limited-edition magazine to be given to its Premier customers travelling through Heathrow Airport from December.
04 Nov 2008
Yorkshire Building Society has appointed Swamp to handle its digital strategy and online media...The brief encompasses display ads, search, affiliates, online
aggregators, blogging and social media. The work is intended to draw younger customers and drive mortgage
take-up. Above-the-line activity is also planned. ...
LONDON - There can be few media companies finding much cheer in this recession but business...and The Week, all of which have provided some much-needed light in an increasingly darkening media scene ...
in advertising. Dan Pimm, head of press at media agency Universal McCann, explains: 'There is a lot of trust ...
.' The mainstream broadcast media has also been quick to benefit and resource itself appropriately. Nick Phipp ...
LONDON - Telegraph Media Group (TMG) has extended its partnership with moneysupermarket
16 Sep 2008
| by Robert Gray
LONDON - There was plenty for media pundits and advertisers to get excited about in 1998. Emap...Amid all this activity, hardly anyone in the UK took any notice of a technology-driven media start ...
media may have played key roles in a sale. Despite these quibbles, Ghosh is a fan of Google. 'It still ...
to incorporate search into their marketing plans. 'Google effectively established a media channel - search ...
ITV1 -20% Channel 4 -13% Five -9% Sky Media -10% ITV2 ...