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Media brief: First Direct pilots customer magazine

First Direct is piloting a customer magazine with articles on culture and lifestyle. The title, Black + White, has been sent to 30,000 long-term customers, aimed at those with a broad relationship with the bank who recommended it to friends.

Media: Bank appoints Total Media

Morgan Stanley has appointed Total Media to the media business for its Investment Fund account....The agency, which has worked with the financial-services brand since 2006, will handle the media for its investment management business in Asia and Europe, and develop a digital strategy and press ads. Earlier this month, Morgan Stanley announced plans to cut up to 3300 jobs - nearly 10% of its workforce ...

Media brief: TV adspend in the UK expected to drop

TV adspend in the UK is expected to drop by 30% in real terms between 2007 and 2010, according to Enders Analysis. It is forecast to have dipped to £3.3bn this year, down from £3.5bn in 2007.

First Direct uses social networking to make banking personal again

November. Media planning and buying is by Mindshare. ...

Media: HSBC to trial custom mag

HSBC is targeting its executive bank account holders with a limited-edition magazine to be given to its Premier customers travelling through Heathrow Airport from December.

Digital & Direct: YBS assigns job to Swamp

Yorkshire Building Society has appointed Swamp to handle its digital strategy and online media...The brief encompasses display ads, search, affiliates, online aggregators, blogging and social media. The work is intended to draw younger customers and drive mortgage take-up. Above-the-line activity is also planned. ...

Business-news brands benefit from financial crisis

LONDON - There can be few media companies finding much cheer in this recession but business...and The Week, all of which have provided some much-needed light in an increasingly darkening media scene ... in advertising. Dan Pimm, head of press at media agency Universal McCann, explains: 'There is a lot of trust ... .' The mainstream broadcast media has also been quick to benefit and resource itself appropriately. Nick Phipp ...

Moneysupermarket.com supplies data to Telegraph website

LONDON - Telegraph Media Group (TMG) has extended its partnership with moneysupermarket

The impact of Google's first 10 years on marketing

LONDON - There was plenty for media pundits and advertisers to get excited about in 1998. Emap...Amid all this activity, hardly anyone in the UK took any notice of a technology-driven media start ... media may have played key roles in a sale. Despite these quibbles, Ghosh is a fan of Google. 'It still ... to incorporate search into their marketing plans. 'Google effectively established a media channel - search ...

Dramatic ad slump forecast for ITV1 and other commercial channels

ITV1 -20% Channel 4 -13% Five -9% Sky Media -10% ITV2 ...

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