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First Direct to feature in first Guardian 'bookmark' ad format

on Monday (17 September) and will run for seven weeks. Media planning and buying is by Mindshare. As part ...

Wonga's game show deal challenged by Twitter protests

After Media Week revealed that Wonga.com is set to sponsor the new series of 'Red or Black?' yesterday, Labour MP for Walthamstow Stella Creasy asked presenters Ant and Dec (@antanddec) to use their influence to speak out against the deal. Creasy ( @StellaCreasy ) tweeted: "Hey @antanddec can I persuade ...

A Marketing Promotion: BrandMAX 2012 - 4 October 2012

to transform them into true brand ambassadors. Social media is a key marketing trend, and Ben Padley, global ... last year, will induct six finalists from the advertising, media, marketing and communications ... innovated and made a significant contribution to the UK media and marketing landscape in the past decade ...

Amazon and Google in domain name frenzy

's choices include a cheeky like (which Facebook has not applied for) and several media-related names ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

for London (Agency: M C Saatchi) Highly Commended Bepanthen (Agency: JWT London) SOCIAL MEDIA ... Winner Hotels.com (Agency: Fetch Media) Highly Commended ASOS ECOMMERCE Winner ... Pepper (Agencies: Zone) Highly Commended Hotels.com (Agency: Fetch Media) YOUNG MARKETER ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

O2 takes aim at PayPal with mobile payments service

. The telecoms giant is launching the service with a social media push via Facebook and Twitter, and plans ...

Facebook's Everson urges marketers to 'make a bet on us'

brands] at other media companies, I just didn t." On a mission to engage Everson joined Facebook a ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ... .4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...

RBS-branded rugby app converts 50,000 downloads

is fundamental to the succcess of sponsorship in the social media era and this is exactly what the RBS 6 Nations ...

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