LONDON - The Independent has teamed up with the Singapore Tourist Board to launch a six-week multi-media...The campaign, which was planned and brokered by Publicis media agency Starcom, kicks off tomorrow with a Singapore special feature in The Independent s Traveller supplement, printed for the first time in a full colour, high gloss format. The second tier of the campaign sees another first ...
The surprise move echoes Hazlitt s own surprise jump from Virgin chief executive in January to join GCap. Jackson, then programme director, was promoted to replace her. As managing director of Capital, Jackson will have responsibility for programming, marketing, new media and commercial ...
. Alan Brydon, head of press at Media Planning Group, said he believed the cut would be a short-term move ...
LONDON - Marketing services group Munro Global has acquired Media Lab Research, which works...with an experienced team and an excellent track record in delivering research solutions to a range of blue-chip media clients. This acquisition adds proven expertise in media research to complement [our existing agencies ... with the teams at FDS, Maven and Acefieldwork in strengthening and broadening our offer to a wider range of media ...
, compared with a 300 weekly average. Michael Pelosi, managing director of Northcliffe Media, said: Local digital media now plays an integral part in people s lives. They are able to log on to their local online ...
it had been searching for a media owner to launch a campaign to promote its Smiling Feet products ... their media message around. ...
-cutting exercise, but Chris Ahearn, president of Reuters Media, said in an internal memo that no commercial ...
LONDON - SMG has finally sold its outdoor media business Primesight to private equity company GMT...GMT is focused on media and telecoms deals in Europe, and has previously invested in two Spanish outdoor media companies, Redext and Equipamientos Urbanos. Primesight s senior management team, including ... on current trading. It revealed the new-media strategy undertaken by the previous management ...
profitability, according to research published by Omnicom's pooled media buying operation OPera....The figure is significantly lower than that forecast by rival media group Carat, which said in July that it was expecting advertising revenues in the UK to rise by 4.1%. A further forecast by ZenithOptimedia pegged growth at 3.7% for Western Europe this year. Whichever forecast ends up being accurate ...
"As others take fewer risks, then by taking more, we stand out from the crowd. I think Channel 4 still does take most of the risks." - Channel 4's director of television, Kevin Lygo, unveils a "creative overhaul" of the channel
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