Brand Barometer - Apple brand ripens with iPhone ads
20 Nov 2007 | by Media Week
of just word-of-mouth and media coverage, so the rise may have continued upwards with or without ...
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Brand Barometer - Tesco ads lack that extra bit of Spice
04 Dec 2007 | by Media Week
Supermarket chain's pre-Christmas ad campaign is fronted by the Spice Girls, but fails to sparkle.
Brand Barometer - Audi benefits from life in slow lane
13 Nov 2007 | by Media Week
Car manufacturer's latest ad campaign for £77,000 R8 model gives fast uplift to Audi brand image.
Brand Barometer - Post Office tries to be first class again
30 Oct 2007 | by Media Week
New ad campaign uses patriotic song Land of Hope and Glory to restore British pride in its services.
Brand Barometer - Bear puts the bite back into Marmite
02 Oct 2007 | by Media Week
Paddington opts for a savoury approach as the iconic Marmite brand calls on its nostalgia appeal.
Brand Barometer - Cadbury's ape drummer hits the spot
25 Sep 2007 | by Media Week
Musical gorilla ad sparks a recovery in chocolate giant's fortunes after summer salmonella scare.
Brand Barometer - Woollies' wander ad is a slow mover
18 Sep 2007 | by Media Week
Campaign for WorthIt! brand has resulted in a gradual rise in Woolworths' BrandIndex fortunes.
Brand barometer - NatWest ads lack high-street appeal
11 Sep 2007 | by Media Week
Corporate and quality ratings decline despite free railcard offer to student account-holders.
Brand Barometer - PC World benefits at Sony's expense
28 Aug 2007 | by Media Week
Latest simple ads from high-street computer store uses "cheap" Sony laptop offer to good effect.
Brand Barometer - Van Outen lifts Morrisons' brand image
21 Aug 2007 | by Media Week
However, successful celebrity-led ad campaign could be undermined by E.coli outbreak in Scotland
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