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AS Watson, the retailer that owns Superdrug and The Perfume Shop, is reviewing its European media...The statutory review began several weeks ago and is believed to include Belgium, the Netherlands, Spain and Italy, as well as the UK. The group currently works with a number of agencies. Superdrug spent 2.8 million on UK media in the 12 months to the end of Sep tember 2012, according to Nielsen ...
welcomed by the Outdoor Media Centre. Revenues in the digital sector grew to 43.1 million, up 21% year on year, as advertisers continued to explore ways to use new sites being developed by established media ... alongside mobile, online and social media. Within the last decade, digital outdoor advertising has ...
The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities and give clues to their locations on Twitter. Those who find one can then trade it in for a bike worth 1 ...
to have his retinas scanned before being served personalised ads' As one media buyer dryly notes ... are experts in technology and are just learning the media business at the moment. But I would certainly ... compare what we do and how we measure our audience with other out of home media owners, I would say our ...
mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing...the mobile space as the most dynamic new media opportunity in the UK right now, so Media Week asked leading ... . "We have seen huge growth in client demand for mobile and transient media solutions that demand a deep understanding of the consumer. "As media planners there has never been a more exciting time to be involved ...
, we are bringing the industry into the 21st century. "We are all aware that the media industry as a ...
the two to reach our customers in a unique and memorable way." Adrian English, head of media investment at Carat, said: "It provides yet another innovative and engaging element to Shop Direct s media plan ...
Play.com is reviewing its media planning and buying account as it looks towards the future..., but is also being handled by Creativebrief. Target Media, the incumbent, picked up the estimated 2 ... and is expected to focus the bulk of its media spend on the medium. Last year, Play.com launched a loyalty programme that rewarded customers who promoted the brand on social media such as Facebook and Twitter ...
Two topics dominated media talk around Charlotte Street last week: the exit of Alex Altman...Confirmation, if any were needed, that, locally, Initiative continues to be defined by its relationship with the UK s largest retailer. Last year, Tesco s media billings were in excess of 80 million ... for someone looking to be an agent of change. And the media business, particularly in this climate, offers ...
House of Fraser has called a review of its £5m media planning and buying business, which has been
