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Carlsberg "where's the party?" by North Kingdom

15 May 2013

social media. Parties are planned across 18 countries to support the campaign and users will be given ...

5 Gum "taste intense" by Billington Cartmell

14 May 2013

Howlett and art directed by Paul Gygi. Media buying was handled by MediaCom and the photographer was Tom ...

Ferrero embarks on global media review

09 May 2013 | by Maisie McCabe

Ferrero, the Italian chocolate company, has called an international review of its media planning...It is understood that the review is in the early stages and is being supervised by Accenture Media Management. WPP s MEC handles the business in the UK, where the confectioner spends 12.3 million on brands including Nutella. A Ferrero spokeswoman said: "Ferrero has invited a multi national media ...

Danone calls £200m media review

25 Apr 2013 | by Ian Darby

Danone has launched a review of its estimated £200 million global media planning and buying account....The FMCG giant, which owns brands including Evian and Activia, has made contact with media ... is the incumbent on the 20 million UK account, but Havas Media holds the bulk of the global business. Danone ... said: "We confirm we are launching a media agency pitch for Europe, Asia and North America. We do ...

Branston kicks off search for media and creative agencies

25 Apr 2013 | by Louise Ridley

this year, is looking for a creative agency and a media agency for the pickle brand....the national anthem when opened. Starcom MediaVest Group has handled the media business. Lorna Kimberley ...

New Twitter ad product billed a 'game-changer'

25 Apr 2013

of clients; and the social media specialist TBG Digital which claims to be the largest Twitter agency ...

Florette to run ads when the sun shines

24 Apr 2013 | by Louise Ridley

is shining, according to Florette. M2M is handling media for the campaign. It will monitor factors ... ads placed based on commercial factors. M2M will give less than 48 hours' notice to media owners, to target consumers when the weather is best. The digital and social media campaign will also use geographic ...

Freedrinks hires Enter and Walker Media for Zeo

23 Apr 2013 | by Maisie McCabe

Freedrinks has hired Enter and Walker Media to its creative and media accounts respectively...Media will handle a media planning and buying campaign worth 5m across above-the-line media, digital ... Pottinger as its PR agency for the launch campaign; Bell Pottinger Wired will look after social media; Netro ...

Arif Durrani: Amscreen captures our attention outdoor

18 Apr 2013 | by Arif Durrani

to have his retinas scanned before being served personalised ads' As one media buyer dryly notes ... are experts in technology and are just learning the media business at the moment. But I would certainly ... compare what we do and how we measure our audience with other out of home media owners, I would say our ...

Negative tweets can benefit a brand, says Domino's marketing director

09 Apr 2013 | by John Reynolds

, sales and marketing director of Domino's, is providing a keynote address at this year's Media360, run in association with Marketing. More details of Media360 being held in London on 6-7 June at http://www.media ...

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