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Wonga rival Peachy.co.uk appoints Goodstuff Communications and US London

to its £2m media planning and buying and creative accounts respectively.

Most read stories in advertising, marketing, media and PR (30 Sep - 6 Oct 2012)

stories across Campaign, Marketing, Media Week, PRWeek and The Wall....distributed with The Times, this week following a sustained loss of advertising. ( Media Week : Monday 1 ... Western Europe - Unilever is set to reappoint Mindshare to its 550 million media planning and buying ... ) BrandMAX 2012: Social is not a marketing play says Barclaycard digital director - Social media is "not ...

Wonga's game show deal challenged by Twitter protests

After Media Week revealed that Wonga.com is set to sponsor the new series of 'Red or Black?' yesterday, Labour MP for Walthamstow Stella Creasy asked presenters Ant and Dec (@antanddec) to use their influence to speak out against the deal. Creasy ( @StellaCreasy ) tweeted: "Hey @antanddec can I persuade ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

for London (Agency: M C Saatchi) Highly Commended Bepanthen (Agency: JWT London) SOCIAL MEDIA ... Winner Hotels.com (Agency: Fetch Media) Highly Commended ASOS ECOMMERCE Winner ... Pepper (Agencies: Zone) Highly Commended Hotels.com (Agency: Fetch Media) YOUNG MARKETER ...

MasterCard sponsors The Brits content on Vevo

was negotiated by MasterCard's media agency UM London. Tom Connaughton, head of programming at Vevo, said: "We ... online HD music video partner, and working alongside media partners like ITV we want to bring the magic ...

Editor's Comment: TV's a lively corpse

For all its shiny new clothes, the irony is that, in social contexts, social media plays less well ... not been changed so radically by social media that other channels have completely lost their relevance ... is reach consumers, wherever they are'. Social media, he said, is 'much more difficult to crack' than ...

The Specialist Works Group wins PayDayUK.co.uk media account

contract for the creative and media buying accounts of short-term loan specialist PayDayUK.co.uk....the TV and radio commercials in-house and coordinating the broadcast media-buying and planning for both TV and radio campaigns, while The Press House has produced all press creative and print media ... Specialist Works has created an excellent creative and media planning solution for our brand, and we very ...

Barclays spoofs history of money for mobile payment push

by Walker Media. It features a voiceover by larger-than-life thespian Brian Blessed and a cameo by Amy ...

Visa links with News International for Team 2012 access

and advertorial content, with Visa receiving media space in return for the use of the Team 2012 property. Given ... at Visa Europe, said there will be a strong emphasis on social media to make the content "open and free ...

American Express pitches philosophy in new TV ad

, Sky, C4, E4, More4, Dave and FX for the rest of the year. Media planning and buying for the campaign ...

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