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5 Gum "taste intense" by Billington Cartmell

14 May 2013

Howlett and art directed by Paul Gygi. Media buying was handled by MediaCom and the photographer was Tom ...

The Anne Frank Trust UK "13 in 13" by The Communications Agency

13 May 2013

David Cameron masks. It is being promoted through a social media campaign targeting secondary schools ...

ESI Media prepares for London Live with head of insight hire

13 May 2013 | by Arif Durrani

ESI Media, the commercial team for the London Evening Standard, Independent, i, Independent

HSBC "legendary journey" by JWT London

10 May 2013

. It was created by Axel Chaldecott and directed by Dom Nic through Outsider. Media was handled by Mindshare. ...

BT begins £100m ad blitz to promote BT Sport

10 May 2013 | by Arif Durrani

media spend by 30 million (representing a 30% lift on 2012) this year to help with the launch ... that has been created by AMV BBDO with media handled by WPP s Maxus. The campaign is set to provide a welcome boost for many media owners this summer, as BSkyB is expected to respond in kind with heavy ...

Marc Mendoza to take chairman role at Havas Media

10 May 2013 | by Arif Durrani

Marc Mendoza is to stay on at Havas Media group as chairman following the promotion of Paul...Mendoza has been with the agency, formerly known as MPG Media Contacts, for more than 26 years ... ve watched Paul develop for 17 years. He's got the full suite of skills required for today s media ... role as UK chairman." Havas Media, now positioned around its Meaningful Brands proposition ...

UKTV widens Really's appeal to men

10 May 2013 | by Maisie McCabe

Since Really launched on Freeview in summer 2011 the channel s audience has grown by 30% across all platforms. The new on-air look aims to bring the channel to life and change viewers perspectives. Kelly Denyard, the marketing manager of Really at UKTV, led the changes. She worked with Red Bee Media ...

Trading Places: this week's people moves

10 May 2013 | by Chris Harding

, in this week's round-up of people moves across advertising, marketing, media and PR....Advertising Paul Frampton is to become the chief executive of Havas Media UK and Pedro Avery the chief executive of Arena Media , as part of an ongoing restructure at Havas Media Group ... and Heston Blumenthal ad campaign, is to leave the retailer after four years. ( Marketing ) Media ...

PPA PUBLISHING+: Publishers 'must become retailers' says Immediate chief

09 May 2013 | by Louise Ridley

Immediate Media will increasingly generate income from selling third-party products online...Speaking at yesterday s Publishing+ conference from the Professional Publishers Association, Bureau said Immediate Media s new Radio Times RT Travel business was likely to generate around 5m a year ... that we can drive people to." CNET Networks was the UK s biggest online media publisher when Bureau ...

PPA's McIlheney wages war on magazine cynics

09 May 2013 | by Louise Ridley

, is: Why? Why, he asks, do media commentators preach doom and gloom for the sector, interpreting events such as the recent demise of Bauer Media s More! as a sign that print and, implicitly ... print and digital, constructed by media observers who overlook magazines strong footing in the digital ...

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