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Arif Durrani: Media has come a long way, and not without growing pains

13 Jun 2013 | by Arif Durrani

Fifteen years ago, there were no Media Lions at Cannes. Its growing presence at the 59-year...as it had appeared across a small number of media, but mainly TV. The explosion and fragmentation of media channels has changed all that. As Jack Klues, the chairman of VivaKi and president of this year s Media ... of media has led to problems in the Cannes judging process itself. As detailed in our analysis opposite ...

Don't count your chickens in a nine-block grid

13 Jun 2013 | by Sue Unerman

together and partner with clients, media owners and content creators to produce brilliant work, then we ...

The media is trying loads of experiments - now we just have to keep up

06 Jun 2013 | by Russell Davies

Be careful what you wish for - it's the new media prognosticator's curse. You spend all this time...advertising" for platforms that change this quickly, we re going to have to speed up a lot. Can agency/client/media ...

The media scene may be changing, but it's a case of plus ça change for some

06 Jun 2013 | by Arif Durrani

By the time you read this, this year's Media360 event will be well under way in East London's ExCel...of the layman or real person, if you must. But today s media scene is moving so fast, and embracing so many ... have more clients speaking than in previous years if they do not understand how media is evolving ... , while many media owners are battling with reinvention, relevancy and, ultimately, survival. We re going ...

What do you learn at an awayday?

06 Jun 2013 | by Sue Unerman

did, but only after breaking the rules. The role-reversal in question was for us media chaps ...

Cut Yahoo! some slack - it's very confusing being a mega media business

30 May 2013 | by Russell Davies

It s not easy being a global mega media business, as demonstrated by the reaction from some about ... ? Too controlling. Facebook? Mum s place. Any Old Big Media Business? They just don t get it. Where ... for very long. So, today, just be grateful you re not a global mega media business. It must be horribly ...

Arif Durrani: Mad Men or Maths Men?

30 May 2013 | by Arif Durrani

Technology continues to bring mass disruption to the media business. As our media coverage...brands, as well as Facebook and Google. These technology-led media platforms are having a fundamental ... hosted by Grey London just a few weeks earlier to: "Media has become just as important as the message ... his more popular that evening. 'Technology-led media platforms are having a fundamental impact ...

There's a fine line between personalised and creepy

30 May 2013 | by Danny Rogers

is consistently willing to engage with the media.

Big budgets won't always be there to save your ads

30 May 2013 | by Ian Darby

media spend is minuscule. It relies instead on a virtuous circle involving word of mouth, PR ... ,235 "likes", indicating an engaged audience that many brands using paid-for media can only dream of ... are new to ad agencies, used to having their shiny new spots backed by a whopping media spend that thrusts ...

The impact of directness

30 May 2013 | by Sue Unerman

his fans as advocates and use them as a media channel. Here s another example from the singer Demi ... " media. The point is that they were absolutely honest and open with their audiences about what ...

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