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What marketers can learn from Hollywood

01 Apr 2013 | by Nick Meaney

, artificial intelligence R D and media programming and consulting, we built Epagogix's team, processes ...

Diary - Adland, strike a pose

24 Jan 2013

fashion matters. If you work in a media agency, you could be rewarded for your efforts to make ... media s most stylish person and we re sending our street-style team into agencies to find him or her ...

Things we like

24 Jan 2013

Media s social initiative, GoThinkBig. Launched towards the end of last year, GoThinkBig is designed ... of partnerships with media owners. A new content deal with Channel 4 will offer subscribers access ... version of The Office and 30 Rock . Salut to French Stylist Mike Soutar s ShortList Media has ...

Double standards - What can a media joint venture offer clients?

17 Jan 2013

that are far from 'one size fits all', two founders of media joint ventures argue...big media agency it s about doing things differently. We knew the partners at Adam Eve and had ... -saver the ability to issue a single comms brief instead of individual media and creative briefs. How scalable ... challenge is breaking the increasingly inaccurate perception that the biggest media agencies get the best ...

The Year Ahead For...Media planning

10 Jan 2013

The Olympics, Jubilee and Euros are behind us, but media planners won't suffer a hangover in 2013...of the double-dip. Except, in media, it doesn t feel that way. Our feet are tapping, because it has never ... , the search pointy-heads and the mobile evangelists. For the media planner, this ultimately means ... matching luggage. 2013: THE YEAR MEDIA GETS RHYTHM Insight, but smoother You re probably reading ...

The Year Ahead For...Media agencies

10 Jan 2013

Tracy De Groose thinks media shops should learn from the tech industry's test-and-learn approach...faster" they are united by an emphasis on making things happen in the now. Media agencies could gain ... . FROM BIG IDEAS TO SMALL IDEAS In today s media environment, doing things quickly and on a small ... of partnership and an ability to move quickly where necessary. CONVERGENCE Through media, the point ...

The Year Ahead For...Newspapers

10 Jan 2013

-week event at MPG Media Contacts called Press Revolution in which we aimed to educate the agency ... agencies working with media agencies, publishers and clients to develop clever tablet copy that takes ... will become a lot less daunting and digital print will become a justifiable channel on the media schedule ...

The Year Ahead For...Radio

10 Jan 2013

media communications and a key factor in the evolvement of digital technology. The proof lies ... each week across the UK to compete with other media? Or more live sports coverage to choose from ... . Whether it s social media or live events, radio plays a vital part of that consumer journey. Global ...

The Year Ahead For...Account planning

10 Jan 2013

media, big data, mobile, eCRM, experiential, e-commerce, augmented reality, search, content ...

Top 10 media planners

13 Dec 2012

1. Jonathan Fowles Fowles helped PHD become the first media agency to win an IPA Effectiveness ... the shop scoop the Grand Prix at this year s IPA Effectiveness Awards and the Media Grand Prix in Cannes ... in media, including time as a strategy director at Bartle Bogle Hegarty, Adams has been at the helm ...

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