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HSBC "legendary journey" by JWT London

. It was created by Axel Chaldecott and directed by Dom Nic through Outsider. Media was handled by Mindshare. ...

Hampson Hughes Solicitors "Harvey & Archie" by Media Agency Group

Hampson Hughes Solicitors has released its first-ever TV spot. The 30-second ad, by Media Agency Group, shows two characters walking along a street when one falls into a drain, accompanied by an adapted version of the 1965 Herman s Hermits song I m Into Something Good . It was written by Global ...

Media Week Awards' co-chairs talk on camera about this year's event

Media Week Awards' co-chairs Dominic Carter, News International trading director, and Lindsay...Carter and Pattison have taken on the roles of co-chairs for this year's revamped Media Week Awards. In an exclusive chat with Media Week they discuss their excitement for the approaching awards ... event to meet up with and network with pretty much anyone you've ever worked with in media. For media ...

American Express pitches philosophy in new TV ad

, Sky, C4, E4, More4, Dave and FX for the rest of the year. Media planning and buying for the campaign ...

Confused.com to roll out musical number

The ad, which was created in-house with media by PHD, shows the brand's animated logo, Cara, singing the rock band's 'Somebody to Love'. She has a backing choir of animated happy customers who have used Confused.com. The ad culminates with the claim that the website is "18 million strong". Mike ...

Sex Pistols gamble with debut ad soundtrack

Matlock) have each been given a 500 bet to make for a charity of their choice. Media planning and buying ...

Digital's future is in the past

Remind yourself of your brand fundamentals before getting swept along by the social media tide...man of legendary rhetoric, armed with a BlackBerry firing out Tweets. Social media is that big a ... . Make no mistake: social media is huge and will continue to be. ComScore has reported that Twitter grew ... : "Social media: as you can see, we're learning as we go." Aren't we all to some degree? In addition ...

Confessions of an internet adman

The lines between 'old' and new media are about to become blurred, with TV primed to sit...TV than any other media channel - 10.3 hours a week. UK Barb data indicates that we are watching one ... , according to Sky. Perhaps more importantly, media consumption is no longer a zero-sum situation. A few ... and new media: TV programmes are the number-one discussed topic on Facebook. So TV viewing is alive ...

The art of serial brand arson

stands for. (At the same time it has, of course, rocked the media world to its core as people start to bypass paid-for media channels.) With the nature of the internet, it's not possible to predict what ... lots of small media ideas. Hold on a minute. So in this allegedly new model, the communication idea ...

Start small, aim big

media. Another example is our work for the Home Office. "It doesn't have to happen" is a campaign ... Dreads went on to give interviews in the national media, thus spreading the "It Doesn't Have To Happen ... generate its own large-scale momentum and following without the luxury of huge media budgets. - Adam ...

 

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