CREATIVE STRATEGY: EE launches with big bucks, but no big bang
15 Nov 2012 | by Simon S Kershaw
all, Virgin Media launched its new service employing the talents of Uma Thurmann). Coincidentally ...
This week Media Week brings you the viewpoints and opinions from Mindshare Huddle, where media
all, Virgin Media launched its new service employing the talents of Uma Thurmann). Coincidentally ...
Acer has appointed independent media agency DWA to handle the EMEA media planning and buying...DWA has handled the media planning and buying across the EMEA region for the recent campaign ... not just into the category, but also into how media is consumed across all of our key EMEA markets, with a particular emphasis on social media engagement." David Wood, chief executive of DWA Group, said: "In ...
This year's Media Week Awards' winners told us on camera how excited they were to have won gongs...The sold-out awards, which were held last Thursday (25 October) at Grosvenor House on Park Lane, were attended by more than 1,300 of the media industry's finest. Alongside Carat, Global Radio scooped one of the big awards of the evening Sales Team of the Year their third time in as many years ...
relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM...Talking to Marketing at IAB Engage 2012, Evans, head of media, EMEA at Xbox, explained the six month marketing strategy behind the launch. Admitting the activity required 16-18 hour days for six ... it comes to harnessing social media and mobile, it is difficult to beat the power of video. "Video ...
around that in the coming year, and I think it ll be even more successful." Also at IAB Engage, Media ...
Speaking at the IAB's Engage conference last week, Alps said the 'stupid rivalry' that existed between the two is gone and the tendency to assume the internet will be the death of TV has given way to an understanding of co-existence and mutual benefit. Alps added that social media was making the live TV ...
Carat and Global Radio won the two big prizes at last night's Media Week Awards at Grosvenor House.... A record-breaking year for the Media Week Awards had judges presiding over more than 520 entries ... OMD, PHD, the7stars, ZenithOptimedia, MPG Media Contacts Sales Team of Year Gold: Global ... Heat Foundation and Coronation Street Media Brand of the Year Gold: Spotify Shortlist ...
was recently appointed the chief commercial officer of Guardian News Media in the wake of Adam Freeman ... is one of the best commercial jobs in media right now"). Pemsel has chosen to host our meeting ... London's big media agencies - and he says the reception he has been receiving is encouraging. "It's time ...
Media Week speaks to Pedro Avery, managing director of Arena Media, about where the planning