19 Dec 1997
| by STEFANO HATFIELD
... BDDH wins Mercedes, which ends
speculation about its future... O s media... Euro...... BDDH wins Mercedes, which ends
speculation about its future... O s media... Euro
RSCG says hello to Wonderbra and goodbye to the old ads... the Media
Centre wins the COI s TV and press ...
change... TMD Carat
takes Royal Mail media from MediaVest... Rainey Kelly wins the Astra
Euro launch ...
19 Dec 1997
| by DAVE PHILLIPS
to Leagas Delaney. It was the year that major
media business like the COI and Peugeot Citroen actually...It was a year when some of the certainties broke down. The year of
Cable the small, local
Rainey Kelly Campbell Roalfe winning the pan-European GM Astra launch,
and Nationwide returning to Leagas Delaney. It was the year that major
media business like the COI and Peugeot Citroen actually ...
19 Dec 1997
| by JOHN OWEN
Barber. Media
is by Initiative.
...
19 Dec 1997
| by CAROLINE MARSHALL
the football event. The deal was put
together by Budweiser s media agency, BMP Optimum.
...
19 Dec 1997
| by RICHARD KATZ
broadcast for Western
International Media, describes the Super Bowl as a great launch vehicle ...
, the president of national broadcast for SFM
Media, says.
If you have all the tie-ins lined up ...
Nielsen Media Research
...
19 Dec 1997
| by MAIRI CLARK
. The animated ad,
clay , was written by James Fryer and art directed by Mike London.
Media planning ...
19 Dec 1997
| by RICHARD COOK
, making sponsorship a
central part of such an important launch is unique.
Saatchi s media group ...
can do different jobs in the way that all media can, it s really up to
agencies to make the most ...
19 Dec 1997
| by ANNA GRIFFITHS
buyers include Hearst, Bertelsmann,
News International, United News & Media, Emap, Gruner & Jahr ...
18 Dec 1997
| by ANNE-MARIE CRAWFORD
Wella has clinched a deal to sponsor the new series of Friends on
Sky Television in a move which places a question mark over its
high-profile association with Channel 4.
18 Dec 1997
| by RAYMOND SNODDY
and commercial radio, even if they haven t got any reindeer.
Raymond Snoddy is media editor of The Times.
...