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Sunderland shirt sponsor reviews deal amid Paolo Di Canio row

is apparent is Di Canio s appointment has caused a media stir, and as a sponsor it can bring your brand into focus. Media, customers, and stakeholders will look for a point of view, and potentially some action ... is being questioned but it s also important to ensure that you don t get caught up in the media frenzy ...

Britvic's J2O to sponsor Heart weekend breakfast and Club Classics

. The activity was devised by the WPP media agency M/six and will promote the juice drink s "made ... , the GB marketing director at Britvic Soft Drinks, said: "J2O and Heart are the perfect media and brand partnership as we share a common goal to make get-togethers even better. "Radio is a key media channel ...

Dulux: A paint ad that's a bit like a beer ad

SapientNitro/ Walker Media 20 7= (6=) Jackpotjoy.com In-house/In-house 17 ...

Q&A with LTA commercial head Lawrence Robertson

think there has been plenty of conjecture in media about tennis being elitist, but it is an accessible ...

Brand barometer: Social media perfomance of Andrex

A look at the performance of Andrex in social media over the past four months.

Lean In and push back: what brands can learn from Sheryl Sandberg

the initial media response suggested. At the core of it is the failure of workplaces to offer the flexibility ...

Champions of Design: National Geographic

made it the leading media brand on Instagram and YouTube. Beyond media, the brand licenses ...

Trading Places: this week's people moves

, media and PR..... ( Campaign ) Marketing Burberry has hired Kaitlyn Wilkins , a director of Ogilvy' s social media business, to become its global director of social media following the departure of Musa Tariq in October ... Michaelides Bednash , as its EMEA consumer marketing director. ( Marketing ) Media Microsof t has ...

Brands must do more to recognise the pitfalls of anti-social media

the same power as social-media platforms to wound instantly, nor the guaranteed reach. Unfortunately ... to the dark side of social media? There is no doubt that social media is making public debate more violent and aggressive, but should the industry be doing more to protect consumers? Cloaked in anonymity, social-media ...

Trading Places: this week's people moves

and Bauer Media hires Mark Hardy as digital director, in this week's round-up of people moves across..., as a partner at the agency. ( Campaign ) Initiative, the Interpublic media agency, has appointed ... was scrapped as part of a "change in strategic direction" at the brand. ( Marketing ) Media Fiona Dallanegra , former fashion editor of Vice Media Group 's i-D magazine, will return in April as its new ...

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