Top ten ads of the week
08 May 2013
EDF Energy tops this week's chart with 71% recall, followed by Aldi and British Gas in joint second place. Top ten ads of the week Brand Agency/TV Buyer Recall % 1 EDF Energy AMV BBDO/Havas Media 71 2 ...
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Liberty Global hires Tom Mockridge to run Virgin Media
08 May 2013 | by Maisie McCabe
, as the chief executive of Virgin Media, ahead of its proposed £15bn acquisition of the company....Media. Votes are scheduled to take place in early June and the deal is expected to go through shortly ... the sense of competition between the Liberty Global-owned Virgin Media and BSkyB, which is 39.1% owned ... said: "Thanks to the incredible energy of its employees and the loyalty of its customers, Virgin Media ...
Idea of the Week: Get a bespoke media learning programme for your team with getmeinsight
07 May 2013
At a time when there has never been so much change and diversity within advertising, it is essential that our marketing teams remain informed and inspired.
Toyota swaps T4 sponsorship for Vevo ad deal
03 May 2013 | by Chloe Smith
their social media conversations. Lisa Fielden, Toyota s brand and digital manager, said that Vevo ...
Trading Places: this week's people moves
03 May 2013 | by Chris Harding
Darren Khan leaves Bauer Media, TBWA hires its first innovation director and Coca-Cola looks for a...of McCann Worldgroup Europe, alongside Gary Bonilla . ( Campaign ) Media Shortlist Media , publisher ... of both Stylist and ShortList magazine; Chris Healy becomes trading director of Shortlist Media. Mark Sandford has been promoted to digital sales and innovations director of Shortlist Media, and Matt ...
Is real-time marketing the future of advertising?
02 May 2013
. Well, unsurprisingly, when it comes to one of the world s fastest-growing social media channels, so ... of marketing around convergence of connected experiences across screens." Some media analysts are already ...
Arif Durrani: Facebook's UK advisory board creates a stir
02 May 2013 | by Arif Durrani
define it as much as those in attendance. I understand Havas Media has now been added to the list ... to their clients. Most prefer to remain anonymous, but Walker Media s chairman, Phil Georgiadis, has put his head ... from other media owners? He has a point. Engaging with such a powerful and progressive company is a ...
Mark D'Arcy on what makes a great Facebook campaign
01 May 2013 | by Arif Durrani
,600 media articles and triggering over 1.3 million Facebook interactions, including shares, likes ... with the craft of the copy and imagery, all contributed to its social success. Reconnecting media with creativity For D Arcy, he believes Facebook at its best is about "reconnecting media with creativity on a ...
Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You
01 May 2013 | by Arif Durrani
As Media360 turns 10 years old, we will be celebrating the very best in the business with our...All the winners will be announced at Media360 s 10th Anniversary Party, held at The British Music Experience, O2 on 6 June, hosted by Havas Media's indefatigable Marc Mendoza. Media360's Decade ... the Industry body of the decade , as voted for by leaders at Mindshare, OMD, PHD, the7stars, Havas Media and UM ...
Five ways in which technology is blurring the sponsorship model
29 Apr 2013 | by Nicola Kemp
holders]. Social media has made the world a small place and collaboration is necessary. It isn t about ... . Richard Larcombe, director of advertising and sponsorship at Virgin Media, says brands that enable ... content from social media into their official marketing activity. According to Google s Benson ...
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London-based intern sought for leading boutique Covent Garden recruitment firm
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PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
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Halogen
£32,500 - £37,500, Central London
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