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Helen Edwards on Branding: Not all it's cracked up to be

06 Dec 2010 | by Helen Edwards

s when they dropped services such as market analysis and media planning to focus on above ...

Turkey magnate Bernard Matthews dies aged 80

26 Nov 2010 | by Ed Owen

the 1980s, but had struggled in recent years from a series of unflattering media reports about the products ...

Helen Edwards on Branding: Back to basics

24 Nov 2010 | by Helen Edwards

are happy that every single one of them is up to scratch, do not spend a penny on media communications ...

Helen Edwards on Branding: The contrast ratio

10 Nov 2010 | by Helen Edwards

are playing in shaping the flow of the media. - Having trained as an anthropologist, he has taught ...

Editor's comment: Microsoft's controlling interest

03 Nov 2010 | by Gareth Jones

are vying for control of this convergent media future, Microsoft's marketing challenge appears huge. Luckily ...

Profile: Power behind The King

03 Nov 2010 | by John Reynolds

is still fundamental, but we have changed the media mix,' says Power. 'We have realised the importance ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

growth in all regions and across all media, led notably by the Asia Pacific market." The report also ...

Burger King brings The King to the UK

08 Sep 2010 | by John Reynolds

. The ad follows The King on his trek across the UK. Concurrently, Burger King is running a social media ...

Don't make a promise you can't keep

18 Aug 2010 | by Kim Benjamin

Brands are quick to make them, but the growth of social media means that when pledges are broken

Trading Places: This week's people moves in advertising, marketing and media

13 Aug 2010 | by Staff

in advertising, marketing and media..... ( Campaign ) Beattie McGuinness Bungay is setting up a social media division called BMB Social ... Gray Dudek as managing director of McCann-i, its digital arm, to expand its social media offering ... to the role of chief marketing officer when Willows leaves. ( Marketing ) Media Mark White , managing ...

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