01 Apr 2013
| by Sir Andrew Motion
and arguably meaningless Tidyman logo)?
Away from the product itself, in advertising and social media, how ...
to follow a visionary.'
Neil Berkett, CEO, Virgin Media (right)
'The notion of a visionary has been ...
that you understand the power of social media. If you want to win your customers' faith, you have to go ...
with no complaints from stakeholders, the media or, ultimately, customers. While investigating the issue of pay ...
24 Oct 2012
| by Simon Kershaw
for content to engage consumers and feed their social-media output.
The big picture
The association ...
I find 'Walk in stupid' to be good advice. Things change, and this simple mantra helps ensure that you don't assume you know what your customers want and stick to that idea whether it works or not.
Consumer attitudes and opinions change and the media landscape is constantly evolving. 'Walking in stupid ...
04 Jul 2012
| by Alan Mitchell
publicities. Usain Bolt's deals include Puma, Gatorade, Hublot watches, Visa and Virgin Media. Jessica Ennis ...
13 Jun 2012
% positive or neutral tone in broadcast, print and mainstream online media.
McDonald's was a clear winner ...
19 Apr 2012
| by Gemma Charles
Starbucks has a dedicated social-media team in-house, whose job it is to have meaningful ...
13 Dec 2011
| by Gail Kemp
Rainey Kelly Y R/ Walker Media
Currys PC World
M C Saatchi/ Walker Media
09 Nov 2011
| by Staff
to come. Despite some operational setbacks, such as media controversy over ticket allocation ...
03 Nov 2011
| by John Reynolds
packaging and social media become important,' says Rudgard. One of Tyrrells' packaging gimmicks ...