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McDonald's responsive Olympic campaign airs with fans' footage

07 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

. Media planning and buying is handled by OMD UK. Alistair Macrow, vice-president marketing, McDonald ...

Protests to ASA over ads fall by 13%

12 May 2011 | by Matt Williams

204 complaints Not upheld Cardell Media Ltd 185 complaints Upheld ...

Focusadvertising picks-up Domino's and Wendy's in Dubai

25 Apr 2011 | by Ed Owen

the sector, using email, social media, posters, press ads, outdoor marketing material, and in-store display ... . Wendy's recently opened six outlets in the United Arab Emirates, and media spend will be focused here ...

'It's all good' brings McCain back from the brink

21 Jan 2011

work of the newly hired fledgling shop Beattie McGuinness Bungay, with media planning and buying ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

growth in all regions and across all media, led notably by the Asia Pacific market." The report also ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... solutions), Haymarket Brand Media Read the intro Matt Dyke and Kevin Sutherland, AnalogFolk ... spend millions on a five-minute ad. But when there's nothing left for media, they say: 'Put ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

Remind yourself of your brand fundamentals before getting swept along by the social media tide...man of legendary rhetoric, armed with a BlackBerry firing out Tweets. Social media is that big a ... . Make no mistake: social media is huge and will continue to be. ComScore has reported that Twitter grew ... : "Social media: as you can see, we're learning as we go." Aren't we all to some degree? In addition ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

The lines between 'old' and new media are about to become blurred, with TV primed to sit...TV than any other media channel - 10.3 hours a week. UK Barb data indicates that we are watching one ... , according to Sky. Perhaps more importantly, media consumption is no longer a zero-sum situation. A few ... and new media: TV programmes are the number-one discussed topic on Facebook. So TV viewing is alive ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

stands for. (At the same time it has, of course, rocked the media world to its core as people start to bypass paid-for media channels.) With the nature of the internet, it's not possible to predict what ... lots of small media ideas. Hold on a minute. So in this allegedly new model, the communication idea ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

media. Another example is our work for the Home Office. "It doesn't have to happen" is a campaign ... Dreads went on to give interviews in the national media, thus spreading the "It Doesn't Have To Happen ... generate its own large-scale momentum and following without the luxury of huge media budgets. - Adam ...

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