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Christmas and Boxing Day break online retail records

27 Dec 2010 | by Staff

.71 Source: Experian Hitwise The Interactive Media in Retail Group (IMRG) predicted consumers would part ...

Co-op launches trials city delivery service in Manchester

08 Dec 2010 | by Ed Owen

to complete rebranding Somerfield stores as Co-op by the end of 2010. Rocket retained the grocer's media ...

Helen Edwards on Branding: Not all it's cracked up to be

06 Dec 2010 | by Helen Edwards

s when they dropped services such as market analysis and media planning to focus on above ...

London Advertising wins Royal Doulton

02 Dec 2010 | by Sara Kimberley

The agency won the accounts without a pitch from the McCann Worldgroup-owned US agency Gotham. Gotham was appointed on the brands, alongside the sister Waterford Crystal brand, just over a year ago. It will, however, continue to handle the Waterford global advertising and media account. London ...

Helen Edwards on Branding: Back to basics

24 Nov 2010 | by Helen Edwards

are happy that every single one of them is up to scratch, do not spend a penny on media communications ...

Twinings TV ad to drive product sampling

22 Nov 2010 | by John Reynolds

is revealed. Media has been planned and bought by ZenithOptimedia. ...

Apple iPad crowned 'must-have' gadget for 2010

12 Nov 2010 | by Ed Owen

it "lets you control your Xbox s media as if you re in Minority Report". The full list of apps, games ...

Helen Edwards on Branding: The contrast ratio

10 Nov 2010 | by Helen Edwards

are playing in shaping the flow of the media. - Having trained as an anthropologist, he has taught ...

Andrew Walmsley on Digital: The tail doesn't wag the dog

10 Nov 2010 | by Andrew Walmsley

, advertising, media, point of sale, digital; all had their own agencies, and often their own managers within ... be accountable for this. Hitherto, the bank's media budgets had been controlled by the marketing department ... dynamic is frequently experienced by social media agencies. Often they will present to a business ...

Brylcreem embarks on Ashes marketing drive

09 Nov 2010 | by Loulla-Mae Eleftheriou-Smith

media generation. It will be interesting to see what brands do in terms of digital and social media, he ...

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