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Champions of Design: Winsor & Newton

06 Feb 2013 | by Staff

in many of its 110 markets. As the art world develops in new media, it retains close links with fine arts ...

If you see someone talking to a lamppost, they're not crazy, just from the future

31 Jan 2013 | by Russell Davies

social media. They ll ask you questions via your phone, those questions will turn into conversations ...

CES: The trends to watch

16 Jan 2013 | by Sarah Ivey

planning worldwide at media network Initiative, to scour CES - the world's biggest show of its kind...to marketers? TV - or, better, video - is just as important as ever. With social media now driving a return ... , particularly among the technology media, that CES, with its emphasis on gadgetry, is becoming less relevant ...

Helen Edwards: When CEOs prove their worth

16 Jan 2013 | by Helen Edwards

the media spectrum will carry the new brand out to consumers. Fresh iconography will symbolise change. Just ...

Littlewoods: The retailer took a traditional position for its Christmas campaign

16 Jan 2013 | by Richard Armstrong, Partner, Kameleon

it comes to marketing - embracing digital content, exploiting its owned and earned media in new ways, even ... that it led its marketing with a standalone 30-second spot backed by a sleigh-full of media money - 4.2m ... R/Walker Media 46 6 (5=) Isme Contagious Content/Carat 42 7 ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

obvious opportunities for the likes of food brands, media channels, retailers and airlines to tailor ... Facebook use among the over-65s doubled, for example, the youthful strongholds of media, technology ...

Helen Edwards: Take a chance on creativity

09 Jan 2013 | by Helen Edwards

, the 'performance' can be easily shared on social media. True creativity is generous Although the museum ...

Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world.... McDStories: When a hashtag becomes a bashtag The past 12 months have been littered with social-media ... projectile vomit his food all over the restaurant during a 6th grade trip'. Social media has a powerful ... has taught marketers and media commentators anything, it is that social media engenders a mob ...

The 10 most popular ads among YouTube UK users in 2012

06 Dec 2012 | by Sarah Shearman

. 1. Honda Civic "spark" HD TV ad, created by Wieden Kennedy London with media by Starcom ... and EHS 4D with media by OMD 3. Durex, "Durex Vinyl", created by Euro RSCG with media by Zenith 4.O2 " O2 pay go go go is here', created by VCCP with media by ZenithOptimedia 5 ...

Taxing issues for marketing as brand trust is called into question

06 Dec 2012 | by Jane Bainbridge

; and media empires such as News International are now facing the fallout from the Leveson report ... -satisfaction score, according to social media agency Yomego, fell dramatically from mid-October, when it emerged ... it is sustained depends on how long the issue remains in the media spotlight, how the brand reacts and how many ...

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