If you see someone talking to a lamppost, they're not crazy, just from the future
31 Jan 2013 | by Russell Davies
social media. They ll ask you questions via your phone, those questions will turn into conversations ...
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Should brands prioritise their current customers over the bid for new ones? The Marketing Society Forum
14 Mar 2013
media, these practices have never been more exposed, making them an unsustainable approach. Focusing ...
Helen Edwards: When CEOs prove their worth
16 Jan 2013 | by Helen Edwards
the media spectrum will carry the new brand out to consumers. Fresh iconography will symbolise change. Just ...
Littlewoods: The retailer took a traditional position for its Christmas campaign
16 Jan 2013 | by Richard Armstrong, Partner, Kameleon
it comes to marketing - embracing digital content, exploiting its owned and earned media in new ways, even ... that it led its marketing with a standalone 30-second spot backed by a sleigh-full of media money - 4.2m ... R/Walker Media 46 6 (5=) Isme Contagious Content/Carat 42 7 ...
Helen Edwards: Take a chance on creativity
09 Jan 2013 | by Helen Edwards
, the 'performance' can be easily shared on social media. True creativity is generous Although the museum ...
Can tax policy outweigh marketing in terms of how a brand is perceived? The Marketing Society Forum
23 Nov 2012
should have had better media training, but any decent marketing strategy should have crisis ...
Are letter-style print ads an effective way to defend your brand in a crisis? The Marketing Society Forum
15 Nov 2012
media, where a lot of the relevant chatter is likely to be taking place. MAYBE - Jeremy Ellis ...
Helen Edwards: Step away from the PowerPoint
17 Oct 2012 | by Helen Edwards
time. That doesn't mean that much information is sinking in, however: a study by Rexi Media found ...
Does the use of animation in ads make brands less distinguishable? The Marketing Society Forum
16 Oct 2012
- JEFF DODDS, EXECUTIVE DIRECTOR, BRAND AND MARKETING COMMUNICATIONS, VIRGIN MEDIA It depends ... of an overall campaign, 'The Power of Dreams'. At Virgin Media, we don't use animation in our advertising ...
Helen Edwards: Why the 'b-word' spells bad times for brands
10 Oct 2012 | by Helen Edwards
You know your brand is in trouble when journalists are unable to mention it without inserting the qualifier 'beleaguered'. Such is the replicable nature of media that, once established, there it sticks, stubbornly, like chewing gum on a sole. Famous brands from Marks Spencer to Fiat lived with the epithet ...
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