Product placement makes Dolce Gusto top brand on screen time
10 Jun 2011 | by Daniel Farey-Jones
-placement deal. The estimated 100,000 deal was agreed in February between Nestl , its media agency ...
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Superdrug enters first broadcast partnership with Discovery's TLC
15 Apr 2013 | by Chloe Smith
Superdrug will sponsor over 720 hours of programming per month. The deal will include a range of different platforms including the new TLC website, on-demand, its social media community, off-air marketing, in-store and events. The deal was brokered on Superdrug s behalf by Zenith s branded content arm ...
First post-production product placements run on Discovery and Sky1
17 May 2011 | by Maisie McCabe
deal was negotiated by Sky Media and ZenithOptimedia, who worked closely with the channel team at Sky1 ...
Sharp sponsors England football on ITV
02 Feb 2011 | by Daniel Farey-Jones
ITV's games include all the team's home qualifiers for the tournament, as well as all England's friendly fixtures. The agreement, which was brokered by Sharp s media agency, Media by Design, covers all ITV viewing platforms, including broadcast, online and mobile. The new deal builds on Sharp ...
Patrick Horton takes marketing role at Bauer Media
12 Jan 2010 | by Anne Cassidy
LONDON - Bauer Media has appointed Patrick Horton to the newly created role of head of marketing...the means, music and film titles. Horton will report to Bauer Media marketing director Anne-Marie Lavan ...
Meet Emma Dunn, Admiral
22 Sep 2009 | by Staff
Emma Dunn is media strategy manager at Admiral...relationship with MPG to ensure the most effective media strategy. The car insurance market is dominated by price comparison sites, so we increasingly have to prove the value of our media. Agencies used? MPG ... ; strong media specialists that will click with our demanding team. Any advice to agencies pitching ...
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