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Kellogg and AOL Time Warner
link up in global marketing deal

the breakfast cereal maker's brands promoted across the media firm's TV networks and online sites....'s internet and interactive services. The agreement, negotiated on behalf of Kellogg by B|Com3 media ... reach consumers across multiple media platforms with a great mix of on-air and online marketing ...

WPP threatens Takeover Panel
with judicial review

not force the media-buying group to release trading data....for Tempus until Monday November 5 making it the third time it has extended its offer for the media ...

Cordiant the main winner in Allied Domecq roster review

. Meanwhile, Optimedia will handle worldwide media planning and buying, with help from sister agency Zenith Media in certain markets. Manley said, "The importance of these revised agency agreements for Allied ...

Vivendi proves resilient to downturn

PARIS - Vivendi Universal has reported third-quarter revenues up 24% to 4.5bn as the media giant...of our peers. Even so, Vivendi Universal's media and communications businesses are not immune ... negatively impact businesses in all industries, Vivendi Universal offers within the media and communications ... economic environment." Messier said Vivendi's media and communications businesses are presently less ...

WPP extends offer for Tempus once more

It is the third time WPP has extended its offer for the media-buying firm. Last week, it announced that it had new information it was presenting to the panel and would extend its offer until October 29 ... of the view that longer term, Tempus will add value to WPP's Media Edge media-buying operation. WPP ...

Consumers reject celebrities for
heroes after terrorist attacks

form, as firefighters and policeman were held up by the media as icons. The study revealed ... . Consumers also criticised any sensational media coverage of the attacks. The survey found they wanted realism in media coverage, and this extended to what they thought about marketing communications ...

Aegis falls as forecasts are cut

LONDON - Shares in Aegis, the media-buying group, fell this morning as Merrill Lynch downgraded its

WPP to launch joint venture with Elisabeth Murdoch's Shine

LONDON - WPP Group is to branch out from its media services heartland, with Sir Martin Sorrell...and Mindshare, WPP's media planning and buying business. In a report in the Financial Times , Murdoch ... & Mather, J Walter Thompson and Young & Rubicam. It looks set to become the owner of another media ...

Ireland launches US tourism drive

The campaign, which was launched today, uses the tagline "Irresistible Ireland - Irresistible Bargains" with deals from 389 ( 272). The campaign will include newspaper advertising, particularly in media targeted at the Irish community in US. The packages start from three-day holidays, and include ...

Advertising sector leads media
stocks as markets buoyed

LONDON - Advertising stocks led the media sector as the market continued to rise today, buoyed..., falling 0.5% to 527.5p, from its opening of 530p. Its media buying rival, Aegis, which also made gains ... .4% to 139p. Radio group GWR led media stocks, having been boosted by yesterday's Rajar figures ...

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