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Warner Bros and Eurosport have teamed up to create the first multinational mobile marketing campaign as part of the film company's efforts to bolster its customer base. A six-week campaign for the forthcoming film Ocean's Eleven is running simultaneously in the UK, Germany, Italy, Spain...
is through The Allmond Partnership, press and radio buying is through Zenith Media and media planning ...
strategic media partner Universal McCann Birmingham as it attempts to increase its share of the market ... will be responsible for strategic planning and creative strategy while Universal will handle media buying ... media. JRT and Universal McCann Birmingham won the account in a pitch against incumbent agency ...
The latest instalment in BT's 'Bringing people together' ads showcases the telecoms company's free messaging service, BT Answer 1571, with a naughty vignette of young love and old age. The 40-second spot, created by Abbott Mead Vickers BBDO with media by The Allmond Partnership, breaks ...
NTL launches the Christmas Channel this week, featuring festive season fare of games, promotions and competitions created together with content partners including Domino's Pizzas, iTouch and Halifax. The channel is available on NTL's broadband cable, narrowband and digital interactive TV services.
Orange has commissioned Lowe Live to produce a cinema foyer postcard campaign alerting consumers to the mobile network's WAP cinema service guide. Three executions will promote its WAP content, which gives information on cinema locations, film listings, programme times and movie reviews, which...
percentage has been over 90%. But despite winning 18m of new business (including above-the-line media ... irony for a DM agency) to generate increased direct mail revenue as a complementary media to web ...
The decline in the global advertising market is to slow to 1.3 per cent next year, according to the latest predictions from Zenith Media. A recovery in travel, leisure and sport advertising linked ... : "Our numbers suggest that most media revenues will hold reasonably steady so there is reason ...
of media I have ever seen. SONY COMPUTER ENTERTAINMENT Project: PS2 - Jak Moray Shutt ...
The Evening Standard is to run a token collect promotion using text messaging. The Techno Wonderland promotion offers readers the chance to win prizes such as TVs and camcorders, by 9pm each night, and requires six tokens to be collected.
