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MEDIA CHOICE

kids love Cartoon Network. The mugging of the event is a sound strategy. Media buyer: Hamish Davis...kids love Cartoon Network. The mugging of the event is a sound strategy. Media buyer: Hamish Davis ...

HP Bulmer appoints Unity to media task to assist MindShare

million media account, following the brewer s decision not to review its business out of MindShare...million media account, following the brewer s decision not to review its business out of MindShare in the wake of a three-way pitch. Manning Gottlieb Media and Booth Lockett Makin pitched for Bulmer s media planning and buying almost two months ago. Manning Gottlieb pulled out of the pitch, citing ...

Zebra Media beats two shops to pounds 5.5m Electrolux account

Electrolux has awarded media buying for its pounds 5.5 million centralised white goods business...Electrolux has awarded media buying for its pounds 5.5 million centralised white goods business to Zebra Media following a three-way pitch against Mediapolis and Motive. The decision to appoint Zebra comes 20 months after Electrolux announced it was looking to appoint one media agency in the UK ...

THE APG CREATIVE PLANNING AWARDS 1997: Special Awards - Most Innovative Insights For Media Planning

Gold Winner: ICA living art Agency: Ammirati Puris Lintas Planner: Michelle Danon Creative Director: Nick Welch Creative Team: Simon Impey, Jon Daniel Client and Product: ICA Living Art

GLOBAL BRIEF: US media agencies box clever - P&G’s TV centralisation is the first sign

congratulation imaginable for Leo Burnett, Zenith Media and Grey. They signified that Televest had just beaten

CIA makes U-turn on IPA membership

The CIA Group, a founder and staunch defender of the media specialists trade body...The CIA Group, a founder and staunch defender of the media specialists trade body, the Association of Media and Communications Specialists (Amco), is to apply for membership of Amco s rival body ... the setting up of Amco and its predecessor, the Association of Media Independents. Previously ...

SPOTLIGHT ON: DIRECT MARKETING: Has integration come of age as media shops plan ahead? - As Royal

If proof were needed that the media industry has evolved further and faster than most areas...If proof were needed that the media industry has evolved further and faster than most areas of advertising in recent years, it was found in last week s news of Royal Mail s pounds 20 million media review ... usual to the efforts of Media-Vest. What was unusual was what Derek Fairhurst, the marketing ...

ITV sales houses deny collusion

Media buyers appear to have secured a climbdown from the ITV sales houses over the issue of how...Media buyers appear to have secured a climbdown from the ITV sales houses over the issue of how advertising airtime is traded for 1998. Concern has been mounting among media agencies over reports ... among the ITV sales points. Ray Kelly, the chairman of the IPA s Media Policy Group, confirmed ...

THE APG CREATIVE PLANNING AWARDS 1997: MULTI-MEDIA CAMPAIGN

Gold Winner: Club 18-30 Agency: Saatchi Saatchi Planners: Nicky Brugnola, James Griffiths Creative Director: Adam Kean Art Director: Dave Hillyard Copywriter: Ed Robinson Client: Flying Colours Product: Club 18-30

MindShare offers marketing position to Janine Abrahams

at the beginning of next year, with the appointment of Janine Abrahams, group media director on Nestle....at the beginning of next year, with the appointment of Janine Abrahams, group media director on Nestle ... , the managing director of MindShare, said: Janine has got the media context but has this wonderful creative ... was unusual in media but underlined the shop s commitment to an aggressive new-business stance. Bill ...

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