to Leagas Delaney. It was the year that major media business like the COI and Peugeot Citroen actually...It was a year when some of the certainties broke down. The year of Cable the small, local Rainey Kelly Campbell Roalfe winning the pan-European GM Astra launch, and Nationwide returning to Leagas Delaney. It was the year that major media business like the COI and Peugeot Citroen actually ...
, media was low on the agenda - some would say off the agenda - of all but the practitioners themselves. Now it is taken extremely seriously by most clients and by agency bosses. As a result, media ... even heard one or two creative directors admit they find media quite interesting. Moreover ...
. Rimini will also help steer the evolution of the communication planning function at JWT and his media expertise will be valuable to the agency as it prepares to hive off its media department into MindShare, the joint media operation with its sister WPP agency, Ogilvy s is the first of a number of senior ...
Barber. Media is by Initiative. ...
the football event. The deal was put together by Budweiser s media agency, BMP Optimum. ...
which audiences and in which media. It works, as Barry Delaney remarked recently, only ... financial services). It can work in different media and can succeed against different audiences, although ...
broadcast for Western International Media, describes the Super Bowl as a great launch vehicle ... , the president of national broadcast for SFM Media, says. If you have all the tie-ins lined up ... Nielsen Media Research ...
. The animated ad, clay , was written by James Fryer and art directed by Mike London. Media planning ...
, making sponsorship a central part of such an important launch is unique. Saatchi s media group ... can do different jobs in the way that all media can, it s really up to agencies to make the most ...
buyers include Hearst, Bertelsmann, News International, United News & Media, Emap, Gruner & Jahr ...
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