19 Dec 1997
| by TIM McCLOSKEY, deputy managing director
, with the strapline Now you ve found the paper, we ll
help you find the present. Media planner/buyer: Abba Newbury..., with the strapline Now you ve found the paper, we ll
help you find the present. Media planner/buyer: Abba ...
19 Dec 1997
| by CAROLINE MARSHALL
that satisfies Bartle Bogle
Hegarty s global media ambitions while retaining its fiercely guarded
independence...deal that satisfies Bartle Bogle
Hegarty s global media ambitions while retaining its fiercely ...
in 1994 when it started working on the question
of global media delivery. At the time Burnetts ...
media in the UK?
This is still under discussion. The options are to merge Motive into
Burnetts ...
The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media
account as it prepares a new ad offensive for 1998.
The retailer has approached a number of UK media shops about pitching
for its media planning and buying business. MediaCom works with Gap on
an ad hoc basis, but the majority ...
19 Dec 1997
| by KAREN YATES
The RAC is expected to hold pitches for its creative and media work
after its new marketing chief...The RAC is expected to hold pitches for its creative and media work
after its new marketing ...
agency comprised of hand-picked creatives
and planners from a variety of sources. This included media buying from
the Media Business Group - which has already resigned the account -
freelance planners ...
19 Dec 1997
| by ANNA GRIFFITHS
TMD Carat has won the media planning and buying business for the
Princes Group as the food...TMD Carat has won the media planning and buying business for the
Princes Group as the food and drinks company overhauls its brand
strategy.
The media account, which Princes claims ...
familarity with TMD helped the agency clinch the
task.
TMD s organisational strengths and media ...
19 Dec 1997
| by ELEANOR TRICKETT
Manning Gottlieb Media is to set up a sister operation jointly with
Nigel Allmond, the former...Manning Gottlieb Media is to set up a sister operation jointly with
Nigel Allmond, the former ...
will hold a
statutory media review on its pounds 160 million business within three
months ...
, and continuing when the CIA Group bought out the IDK founder,
Tony Kenyon, in February.
BT s media task ...
19 Dec 1997
| by STEFANO HATFIELD
... BDDH wins Mercedes, which ends
speculation about its future... O s media... Euro...... BDDH wins Mercedes, which ends
speculation about its future... O s media... Euro
RSCG says hello to Wonderbra and goodbye to the old ads... the Media
Centre wins the COI s TV and press ...
change... TMD Carat
takes Royal Mail media from MediaVest... Rainey Kelly wins the Astra
Euro launch ...
19 Dec 1997
| by CAROLINE MARSHALL
selling up to 49 per cent of the agency
to the US-based network. It provides BBH with a global media...selling up to 49 per cent of the agency
to the US-based network. It provides BBH with a global media ...
businesses,
apart from in the media area where Motive, BBH s media operation, will
be responsible ...
remains over both agencies media arrangements in the UK,
although their media interests are likely ...
Initiative Media has moved to shore up its management team after
the shock resignation of its...Initiative Media has moved to shore up its management team after
the shock resignation of its chief executive, Phil Georgiadis, last
month, by promoting Tony Manwaring and Roy Jeans to two senior ...
as a signal of his role in developing Initiative s strategic
and creative media credentials ...
19 Dec 1997
| by MAIRI CLARK
ambient
media campaign now running in Leeds....When you re all tucking in to your Christmas dinners next week,
spare a thought for the animal you re devouring. It is this guilt that
the Vegetarian Society is hoping to harness with an innovative ambient
media campaign now running in Leeds.
Poulters has created the campaign using live ...