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Reed, who recently stepped down from the day-to-day running of the smoothie brand after selling up to Coca-Cola, is understood to be personally funding the project. It is expected to run in the autumn. He has held exploratory talks with several parties, including outdoor-media company Clear ...
LOCOG and the Olympic sponsors. It is like any media event, it is a known fact, the annual brand plan ... . This might mean re-evaluating what you are saying and what you stand for.' 4 Use social media to react. Robin Grant, global managing director of We Are Social, says social media offers marketers the means ...
Sands, director of media and audiences at Tate. Instead, Sands adds, it is the dual remit ...
Apart from my gut instinct, my secret work weapon is to set up an audience panel.
, it is not just sports-lovers and the media taking note. Coca-Cola has emerged as the first brand to show
brands deeper social integration with readers through video, blogs and social media. The marketing ... Media Group, said: "Inspired by Iceland will engage prospective consumers with AOL's full suite ...
Time Out, the London lifestyle magazine and media group, has lost its marketing director Andrew
