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Toyota swaps T4 sponsorship for Vevo ad deal

their social media conversations. Lisa Fielden, Toyota s brand and digital manager, said that Vevo ...

Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You

As Media360 turns 10 years old, we will be celebrating the very best in the business with our...All the winners will be announced at Media360 s 10th Anniversary Party, held at The British Music Experience, O2 on 6 June, hosted by Havas Media's indefatigable Marc Mendoza. Media360's Decade ... the Industry body of the decade , as voted for by leaders at Mindshare, OMD, PHD, the7stars, Havas Media and UM ...

English National Opera appoints Total Media

The English National Opera (ENO) has appointed the independent media agency Total Media ahead a...The Total Media-produced content-driven campaign will include a range of partnerships with media ... of media. Total Media has also been tasked with positioning the ENO s base at the London Coliseum ... . Eleanor Appleby, the head of marketing at ENO, said: "We were very impressed with Total Media s passion ...

Puma seeks to celebrate individuality with Worn My Way lifestyle campaign

The sportswear brand unveiled the lifestyle campaign today, with a new microsite, www.wornmyway.com , and social media activity featuring the hashtag #WornMyWay. Urban music acts including Professor Green, Jamal Edwards and Mischa B, will appear throughout the campaign. Behind-the-scenes footage has also been ...

Virgin Media promotes Jeff Dodds to chief marketing officer

Virgin Media has appointed Jeff Dodds as its chief marketing officer, replacing Nigel Gilbert, who...Dodds has been with Virgin Media since March 2009, and became executive director of brand ... and advertising. Under this new structure, Virgin Media's marketing team has been active throughout the past ... Richard Branson. Andrew Barron, chief operating officer at Virgin Media, said: "I'm delighted Jeff ...

MasterCard signs Rita Ora to front 'Priceless Remakes' campaign

London, will include TV, print, outdoor, digital and social media activity, including promotion via ...

Beats by Dr Dre makes UK focus of European marketing

the image on social media with the #showyourcolour hashtag. The worldwide competition will see 10 winners ...

Volkswagen signs deal with C4 for branded music show

arm of VW's media agency, MediaCom, has created an integrated campaign to support the eight ... created social media activity to support the new Channel 4 series. Activity on Spotify asks users ...

Brand Manager of the Week: Lee Porte

opportunity. What was your finest hour? Persuading UK Trade Investment that social-media marketing ...

Music service Rara to run first global campaign

The subscription-based streaming service, which launched last December, has a catalogue of 18m tracks, approximately the same number as Spotify. It is poised to roll out its first major global campaign, with a series of online ads and social-media activity. The ads will feature a price ...

 

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