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Tech: 3D is a technology without vision

31 Jan 2013 | by John V Willshire

: taken together, 3D in the cinema and the home means there are now a lot of 3D opportunities (media inventory) available; media owners want to sell it, agencies want to explore it. Yet, creating ads in 3D ...

Disney and Samsung tie for Galaxy Note II launch

14 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

, director, International Media Sales, Disneymedia+ EMEA, said: "This is a multi-region integrated campaign ...

Trading Places: this week's people moves

07 Dec 2012 | by Maisie McCabe

, marketing, media and PR....) Media LBi has poached Ed Ling , the MEC managing director of global solutions, to become its UK media director and chief media officer. Ling will spend the majority of his time working to evolve LBi s UK media proposition but he will also work at LBi Group level across 17 countries. (Campaign ...

Times editor vows paper will have a 'more commercial focus'

29 Nov 2012 | by John Reynolds

However, he said there were no plans to repeat the Jubilee experiment of pulling its paywall down as a marketing exercise. Harding was speaking to Media Week during the Marketing Society Conference ... 's profitable film and media business from its newspaper business, which houses The Times, The Sunday Times ...

Sector Insight: cinemas

18 Sep 2012 | by Jane Bainbridge

, social media, radio sponsorship, online strategy, CRM and loyalty, mobile and website, retail promotions ...

Coke Zero hero stars in action packed Bond-themed ad

13 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

, to rescue the girl from the three men. The TV ad was directed by Guy Manwaring. Vizeum handled the media ...

All about ... Cinema going digital

26 Jul 2012

When Digital Cinema Media was born out of the ashes of Carlton Screen Advertising back ... 's sales team has started to speak to media agencies and advertisers about how cinema campaigns could ... ways, edging closer to how they use other media. It could still take five days to get an ad on screen ...

Air NZ becomes 'official airline of Middle Earth'

13 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

via Air New Zealand's social media channels. Air New Zealand had a similar partnership for 'The ...

How is cinema meeting the digital challenge?

03 May 2012

JOE EVEA, BUSINESS DEVELOPMENT DIRECTOR, DIGITAL CINEMA MEDIA - Considering the premium ... bigger than just the movie. - How has media planning around cinema developed in recent years, and is it set to change much by 2013? As the media landscape continues to fragment, the impact and brand ...

Diary: A date at the movies?

19 Apr 2012

and media folk.

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