14 May 2013
4
Harveys
Enter/Walker Media
37
5=
Maltesers Teasers
AMV BBDO/MediaCom
36 ...
, On the go biscuits
BBH/Walker Media
31
10=
Colgate Sensitive Pro-relief toothpaste
RKCR ...
in traffic through social media channels, with a 25% increase in Facebook fans as well as reaching more than ...
experience. Then it's about projecting that through the airwaves, through social media and through CRM ...
through social media channels.
Follow @joneddyreynolds ...
29 Apr 2013
and authentic relationships with consumers.
Q: Are there any trends or new media platforms you believe ...
the media channels you use to better reach your consumers?
A: We activate across numerous digital ...
strategy and managing media planning, she has retained a genuine passion for food marketing.
Describes ...
and exciting. Gone are the days when a media plan included just TV, radio or print. The biggest challenge ...
consumers ever-changing needs.
Q: Are there any trends or new media platforms you believe are overrated ...
Fisherman's Friend is making its first dedicated push into social media, as it aims to build...The menthol lozenge brand has appointed social media agency Yomego, following a two-round pitch ...
into social media by Fisherman s Friend, which is made by the Lofthouse company in Lancashire and dates back ...
s Friend, said: "Some of our overseas markets have had some notable successes in social media, particularly ...
25 Apr 2013
/Arena Media
32
7=
Currys/PC World
M C Saatchi/Walker Media
32
9
Sainsbury ...
All brands that are clients of media agency SMG will be given exclusive access to the in-tweet surveys when they launch later in the year, once Twitter and SMG roll out the co-created product.
Lisa Weinstein, president and global digital and search officer at Starcom MediaVest Group, said beta-testing has ...
period to 23 September 2012. Rival such as Papa John s have also invested heavily in social media ...
with traditional advertising." However, he added that, "at the edges, we are dialling up social media advertising ...
. Major food and FMCG companies are grapping with how to best make money out of social media. Sources ...