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P&G CEO Bob McDonald steps down as AG Lafley returns

media. However, according to reports, P G has been hit by Facebook's algorithm change, which has made ...

Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You

As Media360 turns 10 years old, we will be celebrating the very best in the business with our...All the winners will be announced at Media360 s 10th Anniversary Party, held at The British Music Experience, O2 on 6 June, hosted by Havas Media's indefatigable Marc Mendoza. Media360's Decade ... the Industry body of the decade , as voted for by leaders at Mindshare, OMD, PHD, the7stars, Havas Media and UM ...

A view from the top

and media owners and to listen to more inspiring stories from Sheryl and Facebook. On Tuesday evening, I ...

Boots' Elizabeth Fagan to explore marketing landscape at Media360

and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference...for 70m of media spend and for positioning Boots UK which in its last financial year generated revenues ... line-up at this year's Media360, which includes Rob Orr, managing director of UK and Ireland ... of Media360, Tracy de Groose, said: "We have an incredible line-up for Media360 this year that reflects ...

Three lessons from this year's ISBA conference

of discussion that emerged over the course of the day: social media, data and marketing talent. Social media ... at Twitter, describes the social-media platform. You would be 'hard-pressed' to find a TV ad ... , tweeted: 'To all presenters of social media: Don't tell me what you "did" (ie cost). Tell me what you ...

Do you know your CEO? The eight essential leadership skills

to follow a visionary.' Neil Berkett, CEO, Virgin Media (right) 'The notion of a visionary has been ... that you understand the power of social media. If you want to win your customers' faith, you have to go ... with no complaints from stakeholders, the media or, ultimately, customers. While investigating the issue of pay ...

Has product placement failed to make the big impact that many predicted? The Marketing Society Forum

, but broadcasters and media agencies used it to sell product-placement packages galore. Yes, there are some good ... , not just pay to get into someone else's. YES - STEVE BOOTH, CHIEF EXECUTIVE, ARENA MEDIA The initial ... -up desire by brands or media agencies to exploit it. So if this is viewed as a big crusade, it was set up ...

Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn

or discuss, on social media, how they wipe their backside? Whatever anyone does when on the toilet ... , by harnessing the power of public opinion and the cost-effective vehicle of social media, has inspired something ... /PC World M C Saatchi/Walker Media 25 14= (-) Harveys Enter/Walker Media 25 ...

Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong

, with 3m of TV and outdoor ads - about as interruptive as media gets. Interruptive communications ... end while stuffing the other, Andrex opens a whole new communications genre: antisocial media. How ...

Unilever takes stock as in-store promotions beat social-media ROI

The brand-owner has invested significantly in social media via the platforms, with brands ... to social media, when the equivalent spent on in-store promotions can deliver an ROI up to 50% higher ... such as Timotei, Radox and Marmite at the expense of social-media campaigns, in search of better ROI. However ...

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