First Direct returns to 'challenger' origins with 'unexpected bank' relaunch
22 May 2013 | by Alex Brownsell
a tomato is a fruit, then we re a bank," and, "We re the crab that walks forward." Media buying ...
research, which tracks attitudes to advertising, brands and media in the UK 11.40 - 12.00 A slice ...
a tomato is a fruit, then we re a bank," and, "We re the crab that walks forward." Media buying ...
that social media leaves no brand a rock to hide under when it comes to dealing with good comms turned bad. We ... they might play out on social media, which is of course, these days, the main channel through which crisis comms is managed. Where once social media was seen as the enemy when it came to crisis comms a fire ...
't fare so well" and it failed to adapt with the arrival of social media. Today Flickr has around 89 ...
Former Nokia and 118 118 marketer Lloyd joined last summer from his position as director of media engagement, marketing and audiences at the BBC . He reported to the carrier s chief commercial officer Julie Southern. While in the role, he led the development of Virgin Atlantic s new marketing strategy under ...
Nike is to weigh into football's club-versus-country debate with a new social media campaign called...through social media, as Nike looks to encourage fans to stress pride in wearing the England football ...
business. The deal will also give it a foothold in the social media world and access to the much sought ... with social media at its core, which is what makes it so attractive to Yahoo. "According to numerous ... of social media firms that came after Facebook and Twitter. Another possible target might have been ...
In what must be one of the least surprising developments in recent social media history, celebrities have been found using Instagram to place commercials, adverts and endorsements. Even though Instagram doesn't have ads, officially. Among many others, Beyonce is doing it for Pepsi; Kim Kardashian ...
UCAS offers commercial partners the opportunity to place branded inserts in its student mailings - an excellent way of engaging a key demographic. To find out more view: http://www.getmemedia.com/ ideas/reach-350000-students- through-ucas-core-mailings/ ucas-media.html ...
What s the smartest business idea you ve had? I can't tell you because I'm developing it at the moment it's huge like Nasa meets Facebook. ;) Customising the catwalk was pretty big as it had never been done before, and the 'shoot the show button', which is a social media phenomenon. I love it when ...