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Social network users are airbrushing reality in search of peer approval

15 May 2013 | by Nicola Kemp

Consumers in search of social validation on social media channels are resorting to building up a...wish I could be more like the person I describe myself as on social media." These consumers are turning to apps such as Instasham and CouchCachet to populate their social media feeds with exotic ... for recognition from others, which is prevalent amongst 34% of those using social media sites. Social ...

Top ten ads of the week

14 May 2013

4 Harveys Enter/Walker Media 37 5= Maltesers Teasers AMV BBDO/MediaCom 36 ... , On the go biscuits BBH/Walker Media 31 10= Colgate Sensitive Pro-relief toothpaste RKCR ...

Campo Viejo brings Spanish culture to London’s South Bank in experiential first

14 May 2013 | by Gemma Charles

in traffic through social media channels, with a 25% increase in Facebook fans as well as reaching more than ... experience. Then it's about projecting that through the airwaves, through social media and through CRM ...

The colour of the money: five trends in marketing pay and rewards

13 May 2013 | by Chris Moriarty, corporate affairs manager, The Chartered Institute of Marketing

the media and shareholders, it looks as if the tough economic climate has taken its toll on the annual ...

Why marketers are ditching their brands for life in adland

13 May 2013 | by John Reynolds

, and don t need to learn to love another. There is no hierarchy of media preference in their perspective ... understand the bigger picture that clients see. As a result, as a media agency, I think we have become more ... knowledge of specific aspects of media or advertising. "I am absolutely loving it. I ve been ...

How should marketers approach Silicon Roundabout?

13 May 2013 | by Dylan Williams

social media has empowered consumers to identify and rail against such gaps, it becomes very clear why ...

McLaren unveils Twitter handle at Spanish Grand Prix

13 May 2013 | by Chloe Smith

s growing popularity on social media in the past 12 months. The number of followers on Vodafone McLaren ...

Phones4U top marketer Trevor Cairns moves agency side

10 May 2013 | by Matthew Chapman

marketing for the EMEA region. Love s clients include Diageo, Nike China, Virgin Media and recently ...

Trading Places: this week's people moves

10 May 2013 | by Chris Harding

, in this week's round-up of people moves across advertising, marketing, media and PR....Advertising Paul Frampton is to become the chief executive of Havas Media UK and Pedro Avery the chief executive of Arena Media , as part of an ongoing restructure at Havas Media Group ... and Heston Blumenthal ad campaign, is to leave the retailer after four years. ( Marketing ) Media ...

Brands offered exclusive sponsorship rights for Whitehall campaigns

10 May 2013 | by Gemma Charles

The move bears some similarity to the US-style 'Ad Council' idea floated by the Cabinet Office in 2010, whereby brands, media owners and agencies would be expected to create government campaigns for free. Said to be the brainchild of Number 10 strategy chief Steve Hilton, the plan was ditched after ...

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