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CANNES 2013: Without brands Facebook would not exist, says Carolyn Everson

18 Jun 2013 | by Arif Durrani

Valley start-up was to get out of the habit of speaking about Facebook in terms of "social media ... media and I ve never seen anything like it. It is a necessity because of how fast the industry ... Unilever, Nestle and Diageo. She has also formed close ties with senior agency leaders from Aegis Media ...

Tax and topiary: why marketers should care about the G8 summit

18 Jun 2013 | by Richard Morris, chief executive, Identica

the latest brand to find itself in the glare of the tax avoiding media spotlight, this G8 actually matters ...

CANNES 2013: Sunday roundup from Live@Cannes

17 Jun 2013 | by Louise Ridley

social media team on the ground at Cannes. This visualisation from Bluenod neatly shows the main players in social media in the first 24 hours. Star speakers The seminar programme kicked off ... popular on Twitter, including Martha Stewart and Mel B who discussed personal brands and social media ...

Social shopping site Tothetops.com launches across Europe

17 Jun 2013 | by Nicola Kemp

managing director at MySpace, chairs Tothetops.com. Despite the plethora of voices across social media ...

Idea of the Week: Exclusive opportunity to sponsor the NUS Extra Card, provided by National Union of Students

17 Jun 2013

/exclusive-opportunity-to-sponsor-the-nus-extra-card/nus-media.html ...

IPG ups forecast for UK adspend growth to 2.2%

14 Jun 2013 | by Maisie McCabe

According to figures from the parent group of UM and Initiative, the UK s ad market will increase by 2.2 per cent year on year in 2013, fuelled by continued growth in digital and "another solid performance" in traditional media. In its last set of forecasts in March, Magna retained its earlier ...

Apple introduces bold 'designed by Apple in California' message

14 Jun 2013 | by Matthew Chapman

anything. Agency: TBWA\Media Arts Lab Creatives: Duncan Milner and Eric Grunbaum ...

Why quick-to-react video content is crucial to any marketing strategy

14 Jun 2013 | by Simon Whalley, executive producer, Framestore

. Such innovations are coinciding with the arrival of video-led social media platforms like Vine and Tout ...

Campaign Viral Chart: Sony XBox One spoof leads

14 Jun 2013 | by Ben Hall

by a peregrine falcon" by Red Bull Media House BBC Earth Unplugged 37,192 shares this week ...

Trading Places: this week's people moves

14 Jun 2013 | by Chris Harding

Pottinger moves to Singapore, in this week's round-up of people moves across advertising, marketing, media...Media , and Rian Shah , the head of strategy at Zenith Media , to be joint managing partners ... seeks to bolster its digital offering by hiring 150 people across the next year. ( Marketing ) Media ... will take the post of global lead for the social network across Omnicom agencies. ( Media Week ) PR ...

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