define it as much as those in attendance. I understand Havas Media has now been added to the list ...
to their clients. Most prefer to remain anonymous, but Walker Media s chairman, Phil Georgiadis, has put his head ...
from other media owners? He has a point. Engaging with such a powerful and progressive company is a ...
25 Apr 2013
| by Sue Unerman
Media research may be improving in accuracy in silos but, overall, we are building the Tower...s the state of our own media research translation? Our head of business science, Jane Christian, said recently that media measurement is still in silos and that this "is hampering its usefulness. Stakeholders for each ...
budget across channels? , there isn t a clear answer. What we need is joined-up media measurement across ...
25 Apr 2013
| by Roisin Donelly
and media owners and to listen to more inspiring stories from Sheryl and Facebook.
On Tuesday evening, I ...
of opinion-formers - the UK trade media, awards juries and agencies' chattering classes. The modern marketer ...
and media practice head at Spencer Stuart. ...
28 Mar 2013
| by Mark Hancock, Director of strategy, Lida
SapientNitro/
Walker Media
20
7=
(6=)
Jackpotjoy.com
In-house/In-house
17 ...
27 Mar 2013
, Shirky states, is that all media is now digitised. This means that the internet encapsulates all forms of media from the past, and the medium itself has become the site of exchange, not just a means of exchange ...
and consumers has become blurred.
"Media is no longer a product, it is not a production, it is not a box ...
27 Mar 2013
the information and associated rich media assets such as photos and videos for all of your products is one ...
marketing on a monthly basis; 59% of consumers are more likely to notice products and promotions in media ...
to this she was head of new business at media agency Starcom, following senior commercial roles working ...
the same power as social-media platforms to wound instantly, nor the guaranteed reach.
Unfortunately ...
to the dark side of social media? There is no doubt that social media is making public debate more violent and aggressive, but should the industry be doing more to protect consumers?
Cloaked in anonymity, social-media ...
22 Mar 2013
A look at the performance of Barclays in social media over the past four months.
21 Mar 2013
for the consumer.
Facebook is one of many social-media channels we use to engage existing and potential guests ...
-term brand advocate.
To get closer to understanding the likely commercial impact of social media, we need ...
savvy enough to decide what social-media success looks like for them, and crucially, invest in building ...
to remove filters