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Marketing Leader of the Year: The candidates - Justin Cooke

17 May 2013

What s the smartest business idea you ve had? I can't tell you because I'm developing it at the moment it's huge like Nasa meets Facebook. ;) Customising the catwalk was pretty big as it had never been done before, and the 'shoot the show button', which is a social media phenomenon. I love it when ...

Tesco triumphant in top five 'socially devoted' brands poll

16 May 2013 | by Gemma Charles

of utilising social media, and Twitter in particular, to relate to their customers and address their concerns ...

How UEFA has looked to grow its Europa League brand

15 May 2013 | by John Reynolds

which will drive fan engagement through creating a new social media presence on Twitter in the form of a ...

Clear Channel billboard converts humidity into drinking water

15 May 2013

, commercial director at Clear Channel Agencies: Media Connection BPN Mayo Draft FCB Per Creative ...

Social network users are airbrushing reality in search of peer approval

15 May 2013 | by Nicola Kemp

Consumers in search of social validation on social media channels are resorting to building up a...wish I could be more like the person I describe myself as on social media." These consumers are turning to apps such as Instasham and CouchCachet to populate their social media feeds with exotic ... for recognition from others, which is prevalent amongst 34% of those using social media sites. Social ...

Top ten ads of the week

14 May 2013

4 Harveys Enter/Walker Media 37 5= Maltesers Teasers AMV BBDO/MediaCom 36 ... , On the go biscuits BBH/Walker Media 31 10= Colgate Sensitive Pro-relief toothpaste RKCR ...

Campo Viejo brings Spanish culture to London’s South Bank in experiential first

14 May 2013 | by Gemma Charles

in traffic through social media channels, with a 25% increase in Facebook fans as well as reaching more than ... experience. Then it's about projecting that through the airwaves, through social media and through CRM ...

The colour of the money: five trends in marketing pay and rewards

13 May 2013 | by Chris Moriarty, corporate affairs manager, The Chartered Institute of Marketing

the media and shareholders, it looks as if the tough economic climate has taken its toll on the annual ...

Why marketers are ditching their brands for life in adland

13 May 2013 | by John Reynolds

, and don t need to learn to love another. There is no hierarchy of media preference in their perspective ... understand the bigger picture that clients see. As a result, as a media agency, I think we have become more ... knowledge of specific aspects of media or advertising. "I am absolutely loving it. I ve been ...

How should marketers approach Silicon Roundabout?

13 May 2013 | by Dylan Williams

social media has empowered consumers to identify and rail against such gaps, it becomes very clear why ...

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