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Delport brings agility to streamlined Havas Media

13 Jun 2013 | by Arif Durrani

Havas Media Group's new global managing director talks for the first time since being promoted last...of Havas Media Group. Since the start of the year, the journalist turned entrepreneur has been responsible ... required. This is his first press interview since taking charge of media services at the sixth ... as an opportunity. Winning LG s global media business last month in all countries except North America "We [will ...

MEDIA360: In pictures

10 Jun 2013 | by Magda Ibrahim

View pictures from Media360, featuring the tenth anniversary party, workshops with Virgin

MEDIA360: Mobile is driving the future says Enders Analysis' Benedict Evans

10 Jun 2013 | by Chloe Smith

The future of media is tied up with a shift in power towards mobile away from PCs, with Apple...Speaking at the penultimate session of Media360, Evans said that although each of these "four ... internet along, and it's dragging media along, and it's dragging advertising along with it, and tablets ... 's increasing importance posed a threat to both Google and media, because it was the "funnel that sits ...

MEDIA360: Integration 'no longer an option', says KFC marketer

07 Jun 2013 | by Chloe Smith

Integration is no longer an option for media agencies, said Jennelle Tilling, vice...results. Hulett criticised KFC s use of online media, saying, "the awareness and engagement seemed almost ... , during which it used social media to reassure consumers about its products. Hulett said successful integration was a product of media, format and technology and "bringing those three together is key ...

MEDIA360: Domino's to behave more like a media owner

07 Jun 2013 | by Chloe Smith

Domino's has said it has to behave more like a media owner today than ever before, so as to achieve...Speaking on the second day of Media 360, Simon Wallis, the marketing director for Domino's said ... Media, Domino s' media agency of 15 years, stressed that a notable decision that sparked growth ... 's was a "brand that was built on media innovation". However, Wallis admitted that the brand had ...

MEDIA360: Domino's to behave more like a media owner

07 Jun 2013 | by Chloe Smith

Domino's has said it has to behave more like a media owner today than ever before, so as to achieve...Speaking on the second day of Media 360, Simon Wallis, the marketing director for Domino's said ... Media, Domino s' media agency of 15 years, stressed that a notable decision that sparked growth ... 's was a "brand that was built on media innovation". However, Wallis admitted that the brand had ...

MEDIA360: 'Bland data' is not enough, says RSA's Markey

07 Jun 2013 | by Chloe Smith

Markey chief marketing officer of RSA Insurance, at Media 360....for media agencies to work in partnership with creative agencies, to best use internal data and data from social media. "We are all in this together, and we need to work in partnerships," he said. Also ... Media360 on Twitter with the hashtag #M360UK ...

MEDIA360: 'Bland data' is not enough, says RSA's Markey

07 Jun 2013 | by Chloe Smith

Markey, chief marketing officer of RSA Insurance, at Media 360....for media agencies to work in partnership with creative agencies, to best use internal data and data from social media. "We are all in this together, and we need to work in partnerships," he said. Also ... Media360 on Twitter with the hashtag #M360UK ...

MEDIA360: Marketers should find data 'butt-clenchingly exciting', says panel

07 Jun 2013 | by Ben Bold

Keith Moor, Santander s director of brand and communications, speaking at a Media360 session ... data and who clients can ally themselves with to make the most sense of it media agencies ... are always over 90% full. The airline works with its media agency to boost bookings. He said: "With OMD ...

MEDIA360: Why 'disruption' is vital to Virgin Media's marketing strategy

06 Jun 2013 | by Ben Bold

Virgin Media's top marketer has said a more "disruptive" approach to media is enabling the brand...Speaking at Media360 in a session named 'Beyond The 30" Spot', Jeff Dodds, the brand s chief marketing officer, argued that disruption sits at the heart of Virgin Media s marketing strategy. He said: "At Virgin we go up against some very big companies and from a media spend point of view we d struggle ...

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