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Marketing Moments 2012: Marks & Spencer scores Christmas gold

: Consumer Advocates Marks Spencer is one of a growing tranche of brands that recognise social media ...

Currys/PC World: This ad is clearly a typical product and price promotion ad

as the 'poster child' of social media enabled customer service, 'Twelp Force'. But best of all, and most ... (19=) Currys/PC World M C Saatchi/Walker Media 33 8 ( ) B Q McCann ...

Sharing the stories of the storytellers

organisers and graffiti artists sitting alongside film-makers and social media mavens, working together on a ... -neutrality - and not in a Swiss way - is rare. It encourages foreign investment. It partners with media neutrality ...

Be as you are

different products or services to consumers across multiple media channels, languages and cultures. One ... ". Together with VICE, we created a social media campaign that put Mini fans in front of the camera ...

Creating worlds, not ads

, worlds give you a consistency and reach via earned media and social activation that tactical ideas and heavy media spend cannot. If an audience can enter a creative world, its members will spend time ...

Roundtable Discussion - Trading on great brand stories

of media at their disposal. If you aren't an authentic brand that stands for something and add a certain ... . If you look at how that translates to media and marketing, we have done everything different. When ...

Blow your mind

consultancy. We used social media and data gamification to break into the market and engage business people ...

Kimberly-Clark launches cold and flu season campaign for Kleenex range

and digital display. The tool will also inform PR activity delivered by MHP Communications, with media ... across media channels will be targeted with product PR. Experiential activity, managed by Sense ... will be underpinned by social media activity run by We Are Social. A bespoke gaming app will comprise four stages ...

Marketing Q & A with former Olympic medallist Brendan Foster

, the performance of Team GB, and the reaction of the British public. What about the media coverage from BBC on the Olympics and Channel 4 on the Paralympics? I think in media terms, the BBC did an outstanding job ... think 'hang on a minute'. But the media probably enjoy writing the Ashley Cole one. It's funny isn t it ...

Cow & Gate: Come on Eileen- soundtracked ad is lovely and amusing, but leaves the viewer unchanged

Leo Burnett/Carat 28 16= ( ) Currys/PC World M C Saatchi/ Walker Media 26 ... = ( ) Network Rail M C Saatchi/ Walker Media 23 ...

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