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Hoseasons returns to TV with Denise Van Outen

22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

is by agency Red C Marketing and produced by Mob films, with media buying handled by All Response Media ...

Zoopla secures cash for marketing investment

15 Dec 2010 | by Daniel Farey-Jones

agency VCCP and media-planning and buying agency Vizeum. The ads will run on ITV, Channel 4, Channel 4 ...

Audi to launch A7 Sportback ads during X Factor final

10 Dec 2010 | by Alex Brownsell

-dealer materials. Media planning and buying for the campaign is by Mediacom. Peter Duffy, UK head of marketing ...

British TV will host product placement in 2011

03 Dec 2010 | by Arif Durrani and Maisie McCabe

Reding, European commissioner for information, society and media, said she "did not understand the logic ... % expected in 2010. Media agencies suggest product placement could make up around 5% of all TV spend within ... placement with media agencies. One TV trader said ITV was trying to take a "leadership position ...

Dare: Lessons from the Fat Duck

03 Dec 2010 | by Nick Emmel, Dare

The importance of choosing the right media is being forgotten in the rush to adopt new channels..., Apple iAds, iPad magazine advertising and the rest are our media gadgets of choice. We all want to hoard ... as if modern-day integration has become an exercise in ticking new media boxes. A parade of long-tail channel ... media budget. Blame the 15-year-old "Multiplying the media effect" paper. Integrate your campaign ...

MyAgency: Reclaim The Word

03 Dec 2010 | by James Easterbrook, MyAgency

By integrating creative thinking, rather than just media, businesses can identify new ways...better ways to organise and manage media. We should reclaim this overused word to describe something ... to the management of media channels, then we're doing the word a disservice and missing out on a huge opportunity ... -OUTS - The integration debate shouldn't be about managing media channels - Our focus should be on the integration ...

Dentsu London: The Hadron Collider

03 Dec 2010 | by Ida Rezvani and Beeker Northam, Dentsu London

in order to stop their agencies fighting over the budget?" As media fragmented and more specialists ... creative idea that spanned across all media. We could argue that the fully integrated campaigns ... for "lots of media" to make it more useful in approaching some of the real issues facing everyone ...

Inferno: Not Rocket Science

03 Dec 2010 | by Robin Jaffray, Inferno

was in the room with four other agencies recently - a combination of advertising, media and digital. We all ... brand on Facebook, or this week's term for a media channel. A platform is a construct that other ... that can support product launches, promotions, social media campaigns, public spectacles, or whatever ...

EHS 4D Group: Data - The New Fuel

03 Dec 2010 | by Tash Whitmey and Daniel Floyed, EHS 4D Group

media expertise, that we'll be able to prosper in our ever-evolving landscape. And evolving it certainly is. After all, once upon a time, integration was driven primarily by the need to create media ... and fragmented media landscape. Modern domestic and global brands are operating in a world that's becoming more ...

MBA: Integration Is Dead

03 Dec 2010 | by James Devon and Stephen Maher, MBA

materials and the social media campaigns. This is why our idea for the AA is on its vans as well as its ads ... , owned and created media. You need an agency or agencies that have a shared culture and are structured ...

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