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Evans Cycles "the great Evans Cycles trade-in" by Antidote

25 Apr 2013

The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities and give clues to their locations on Twitter. Those who find one can then trade it in for a bike worth 1 ...

Sainsbury's "Active Kids" by AMV BBDO

27 Feb 2013

by Colin Jones and directed by Martin De Thurah through Academy. Media was handled by PHD. ...

Morrisons cleared of 'outdated' gender stereotypes by ad watchdog

27 Feb 2013 | by Matthew Chapman

media campaign that provoked the interest of pressure group Fathers 4 Justice Morrisons defended its ...

Asda 'sexist' Christmas ad escapes ban despite hundreds of complaints

30 Jan 2013 | by Matthew Chapman

The ad watchdog was deluged with complaints after a social media campaign railed against the ad over its depiction of a mother struggling to put on Christmas, with a voice-over stating "behind every ... Justice also jumped on the social media backlash by encouraging protests, resulting in the Advertising ...

Marketing Moments 2012: Marks & Spencer scores Christmas gold

06 Dec 2012 | by Nicola Kemp

: Consumer Advocates Marks Spencer is one of a growing tranche of brands that recognise social media ...

Sainsbury's first post-Jamie Christmas ad to focus on small moments

12 Nov 2012 | by Matthew Chapman

" the poster s lights by pushing a switch next to a giant plug and socket. PHD has handled the media ...

John Lewis spot sends snowman on romantic quest

08 Nov 2012 | by Matthew Chapman

today (8 November) on social media channels, ahead of being debuted on TV tomorrow during 'Derren Brown ... sneak peek of the ad, in a media first for the retailer. Manning Gottlieb OMD has handled media ... weeks with television activity being supported by in-store, press, online and social media activity ...

Paul Evans on launching Xbox's Kinect Star Wars game

31 Oct 2012 | by Arif Durrani

relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM...Talking to Marketing at IAB Engage 2012, Evans, head of media, EMEA at Xbox, explained the six month marketing strategy behind the launch. Admitting the activity required 16-18 hour days for six ... it comes to harnessing social media and mobile, it is difficult to beat the power of video. "Video ...

Sharps Bedrooms shifts marketing approach

19 Sep 2012 | by Matthew Chapman

Sharps Bedrooms is changing track for it latest TV campaign and using social media to raise...before purchasing. The retailer will also run social media activity featuring ideas for personalised ...

Benetton chairman says latest campaign 'is even more shocking'

19 Sep 2012 | by Matthew Chapman

the age of 30, which will be featured in press and social media activity. Benetton will release a film ... stigma. The ads will be broadcast in more than 35 countries through digital media and a partnership ...

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