06 Nov 2012
| by Craig Mawdsley, chief strategy officer, AMV BBDO
18=
-18
Reed.co.uk
Contagious Content/ TCS Media
20
18=
( )
Lynx ...
01 Nov 2012
a multiplatform activity, with consumers often being exposed to a combination of media - broadcast ...
sentiment analysis to show how online conversation became more disposed to quitting.
Digital media might ...
to understand the influences behind these decisions. Unpicking cause and effect in digital media is riddled ...
will be seeded on social media channels including Facebook and YouTube. PR agency JCPR co ...
relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM...Talking to Marketing at IAB Engage 2012, Evans, head of media, EMEA at Xbox, explained the six month marketing strategy behind the launch. Admitting the activity required 16-18 hour days for six ...
it comes to harnessing social media and mobile, it is difficult to beat the power of video.
"Video ...
Speaking at the IAB's Engage conference last week, Alps said the 'stupid rivalry' that existed between the two is gone and the tendency to assume the internet will be the death of TV has given way to an understanding of co-existence and mutual benefit.
Alps added that social media was making the live TV ...
25 Oct 2012
| by Alasdair Reid
was recently appointed the chief commercial officer of Guardian News Media in the wake of Adam Freeman ...
is one of the best commercial jobs in media right now").
Pemsel has chosen to host our meeting ...
London's big media agencies - and he says the reception he has been receiving is encouraging. "It's time ...
, including Super Saturday and the women s rowing pairs.
Media planning and buying is being handled ...
is being subjected to increasing media and political pressure after a Newsnight investigation into Savile ...
11 Oct 2012
| by Staff
Sutcliffe, Haymarket Business Media s digital development director.
Video produced by Sarah Johnson ...
11 Oct 2012
| by Katherine Levy
creative media guy. He understands content and ideas, and he can help you realise them in ways you hadn ...
Campaign school report, when so many media agencies struggle to articulate a point of difference?
Those ...
), football (watching) Favourite media: The BBC, Google Desert island must-have: A pair of Vilebrequins I ...
world's first, while Google+ activity will be something the brand looks to integrate into social media ...