Speaking at the IAB's Engage conference last week, Alps said the 'stupid rivalry' that existed between the two is gone and the tendency to assume the internet will be the death of TV has given way to an understanding of co-existence and mutual benefit.
Alps added that social media was making the live TV ...
Sarah Tsirkas, head of press at Initiative, gives her verdict on the video ad recently featured in some October editions of IPC's women's glossy monthly Marie Claire.
We caught up with the three-time World Cup winner and Marcus John, the global head of MediaCom Sport, to talk more about the deal.
The coup for the WPP media agency means it will represent Pele ...
to unveil one within months.
"As a media agency we need to look at where our advertisers go, where ...
Telegraph Media Group, working with Google's DoubleClick, has beaten AOL and Microsoft to win...for Page Move; Media Mind for Sidekick; Microsoft for Film Strip, and YouTube for Masthead.
The award ...
Nicola Mendelsohn, new president of the IPA, tells Media Week how she will fit her new role around...The Media Agenda... With Nicola Mendelsohn...
Click on the link above to watch the extended interview with Nicola about her plans for the IPA and its role within the industry. ...
Reding, European commissioner for information, society and media, said she "did not understand the logic ...
% expected in 2010. Media agencies suggest product placement could make up around 5% of all TV spend within ...
placement with media agencies. One TV trader said ITV was trying to take a "leadership position ...
's most high-profile media stars, Theo Walcott....of media interest after broadcaster ITV was forced to pay significant compensation following a ...
LONDON - Virgin Media Television has unveiled a new channel identity and logo for its pay TV...Virgin Media Television's strapline for the channel, "Bravo: Home of the Brave", aims to reflect its personality. The Bravo devil-horned logo has been embellished in chrome, which a spokesman said was intended to give it a "filmic quality", while the horns have been softened to reflect the "more inclusive ...
23 Apr 2010
| by David Barros
' through a multi-platform campaign, with a 3D trail created by Red Bee Media.
07 Apr 2010
| by Joe Thomas
. The idents have been created by MCBD, with media planning and buying handled by Manning Gottlieb OMD ...