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Warburtons rolls out its 'biggest ever' campaign

07 Jan 2013 | by John Reynolds

and rolls, and Warburtons Soft Farmhouse loaf. The TV activity will be accompanies by an integrated media campaign across radio, display and social media, while the "From our Family to yours radio ad features ...

Ella's Kitchen launches first multi-channel TV campaign

07 Jan 2013 | by John Reynolds

competition on social media channels, enjoying Ella s Kitchen foods. Parents were asked why, "My baby should ...

Sharing the stories of the storytellers

28 Nov 2012 | by Kerrie Finch, FinchFactor

organisers and graffiti artists sitting alongside film-makers and social media mavens, working together on a ... -neutrality - and not in a Swiss way - is rare. It encourages foreign investment. It partners with media neutrality ...

Be as you are

28 Nov 2012 | by Jan Rijkenberg, BSUR group

different products or services to consumers across multiple media channels, languages and cultures. One ... ". Together with VICE, we created a social media campaign that put Mini fans in front of the camera ...

Creating worlds, not ads

28 Nov 2012 | by Chris Baylis, Tribal DDB Amsterdam

, worlds give you a consistency and reach via earned media and social activation that tactical ideas and heavy media spend cannot. If an audience can enter a creative world, its members will spend time ...

Roundtable Discussion - Trading on great brand stories

28 Nov 2012 | by Staff

of media at their disposal. If you aren't an authentic brand that stands for something and add a certain ... . If you look at how that translates to media and marketing, we have done everything different. When ...

Blow your mind

28 Nov 2012 | by Alex Bennett-Grant, We Are Pi

consultancy. We used social media and data gamification to break into the market and engage business people ...

Louis Spence gags Gio in GoCompare's festive spot

12 Nov 2012 | by Sarah Shearman

and will be supported by a radio, press and digital campaign. The media for the campaign was handled by Carat ...

Getting back to the big idea

01 Nov 2012

a multiplatform activity, with consumers often being exposed to a combination of media - broadcast ... sentiment analysis to show how online conversation became more disposed to quitting. Digital media might ... to understand the influences behind these decisions. Unpicking cause and effect in digital media is riddled ...

Xbox takes over Liechtenstein for Halo 4 launch

31 Oct 2012 | by Matthew Chapman

will be seeded on social media channels including Facebook and YouTube. PR agency JCPR co ...

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