21 May 2013
| by Priyanka Mehra Dayal
competition, promoted on air, through social media and Discovery s website.
Programming encompassed ...
and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference...for 70m of media spend and for positioning Boots UK which in its last financial year generated revenues ...
line-up at this year's Media360, which includes Rob Orr, managing director of UK and Ireland ...
of Media360, Tracy de Groose, said: "We have an incredible line-up for Media360 this year that reflects ...
06 Mar 2013
| by Louise Ridley
Crown Paints has appointed PHD to handle its £1.5m UK and Ireland media planning and buying...The Omnicom Media Group agency will start work this month on the account, which was worth 1 ...
closely with Crown to move its paint brands into new media channels, planning campaigns with Crown ...
not disclosed.
Crown has recently invested significantly in media across its Crown wall paints, Sandtex ...
The brand-owner has invested significantly in social media via the platforms, with brands ...
to social media, when the equivalent spent on in-store promotions can deliver an ROI up to 50% higher ...
such as Timotei, Radox and Marmite at the expense of social-media campaigns, in search of better ROI.
However ...
04 Feb 2013
| by Thinkbox
The line, initiated in 1994 has been the cornerstone of Ronseal advertising since.
The ad was created by agency HHCL and has been spoofed across advertising and media since its launch.
The ad was directed by Andy Wilson, with the iconic line created originally by Liz Whiston and Dave Shelton ...
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