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TalkSport launches first internationally targeted instream ads

03 May 2013 | by Chloe Smith

The platform will enable campaigns to be targeted geographically in real-time to TalkSport's international broadcast radio partners, which include Bell Media in Canada and Radio Sport in New Zealand. This follows a contract TalkSport signed last year that gave it global audio rights to the live commentary ...

Twitter buys social TV firm Bluefin for around $70m

05 Feb 2013 | by Gordon MacMillan

on measurement of social media conversations about TV and claims to be able to quantify audience engagement ... in social media. It will also be able to forge a deeper relationship with TV firms looking to see what shows perform well in social media. More on this story on The Wall. Follow @gordonmacmillan ...

 

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