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Centaur chief executive and MD resign amid "weak performance"

15 May 2013 | by Arif Durrani

Centaur Media, the business information, events and marketing services group, has announced...Wilmot joined Centaur, the publisher of Creative Review, Marketing Week and The Lawyer, as group finance director in 1998, and became chief executive in November 2006. Potter has been with Centaur Media ... million move represented Centaur's biggest deal in its history and led to the closure of its New Media Age ...

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

08 May 2013 | by Alex Brownsell

", including homepage takeovers, search marketing and "charming" social media initiatives, such as Bespoke ...

EBay to offer segmented shopping data to marketers

07 May 2013 | by Matthew Chapman

The online retailer has compiled shopping segments based on people looking for or buying clothing, music, books or automotive products, a senior media buyer revealed to Ad Week. An eBay spokesperson told Ad Week the initiative is part of a strategy to "deliver more relevant, highly targeted digital ...

A question of class

02 May 2013

and buy audiences. Thus one could argue that our targeting and media buying system is class-based, defined ... and turn things down online according to a whole host of factors, and we can also use offline media ...

Seven steps to conquering the art of mining big data

30 Apr 2013

action. Insight influenced how the campaign played out externally. It led to novel media planning ...

Twitter to roll out exclusive in-tweet surveys

24 Apr 2013 | by Matthew Chapman

All brands that are clients of media agency SMG will be given exclusive access to the in-tweet surveys when they launch later in the year, once Twitter and SMG roll out the co-created product. Lisa Weinstein, president and global digital and search officer at Starcom MediaVest Group, said beta-testing has ...

Lastminute.com campaign goes back to basics

22 Apr 2013 | by Alex Brownsell

. Media planning and buying is by Manning Gottlieb OMD. Bartlett said the brand was looking to reassert ...

EU postpones crucial vote on European-wide data regulation law

18 Apr 2013 | by Matthew Chapman

Advertising Bureau, Interactive Media in Retail Group, Coalition for a Digital Economy, Federation of Small ...

David Harris joins DraftFCB as ECD

18 Apr 2013 | by Sara Kimberley

media." Harris said: "I am very excited by the huge creative potential of DraftFCB s portfolio ...

Marks & Spencer opens talks with agencies over CRM task

11 Apr 2013 | by Sara Kimberley

social media. The winning agency will work alongside the retailer s advertising agency, RKCR/Y R, and its media agency, Walker Media. ...

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