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Wickes appoints OMD UK to search account

pitch involving Aegis Media's iProspect....s sister Aegis agency Carat picking up the Wickes 23m media planning and buying account at the end of last year . Wickes introduced the Wickesy the dog in September, in a social media and TV campaign for its paint range by the advertising agency MWO and the social media shop Jam. The Engine-owned social ...

The Revs gear up to celebrate UK digital marcoms excellence

, Campaign, Marketing, Media Week and PR Week. The judging panel will be made up of senior agency and client ... , media platforms and marcoms disciplines, while we will also be commending a Digital Brand of the Year, a Digital Media Brand of the Year, and an overall Agency of the Year. The deadline for entries is 10 ...

LV= hires Greenlight for its life and pensions business

Greenlight will be charged with conceiving and developing a digital strategy for LV= s life and pension insurance products and implementing paid media and search campaigns. LV= kicked of a review of its digital marketing requirements in March and hired Steak to work on its general insurance ...

Think BR: Sense and serendipity - the delicate art of chancing upon wonderful web content

we re all accustomed to in print media."Magazines have always created content environments where ... qualities of print with the advantages of digital media. All the text is there to read ... . David Graham, head of digital strategy at Havas Media, sums up the benefits: "iPad mags should offer ...

Think BR: Now is the winter of our content

Whittle, head of content and media, iProspect....for people working in natural search. At iProspect the mission statement of our Content Media Team ... on web ranking can be replicated as a matter of course. In the old world of advertising and media ... . Richard Whittle, head of content and media, iProspect ...

Comment: Dave Katz on digital

digital media in all forms, as the sector still has plenty of curve balls to come....but inter-linked disciplines creative and media. No point in making lovely ads which the target audience ... to or engage with. Digital media has been around for a mere 15 years or so, and in that time we have seen ... phase of digital media advertising, it was all about display. Nothing else was really possible. We had a ...

Think BR: Old SEO theories need to be replaced for good of the industry

this the better, argues Dale Lovell, publishing director, Search News Media....to the avalanche of evidence about social media and its continued influence on SERPS. You are always going ... , marketing or social media - they know all about engagement, building an audience and telling brand stories ... director, Search News Media ...

Asus cleans up at T3 Gadget Awards as Samsung wins best phone

Amazon Tech Personality Of The Year Rory Cellan-Jones Digital Media Service Of The Year ...

Revolution: Search Special Report - Smarter, more relevant

of media at digital agency Essence. 'It's vital to understand every query and not just look at each word ... will also be limited.' Being human The growth of social media has created a fresh type of content ... +. Joe Friedlein, managing director of Browser Media, argues that Google's Panda and Penguin updates have ...

How can travel brands react to events such as ash clouds that affect marketing?

The rise of digital media has increased the pace and the complexity of modern marketing, but also

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