pitch involving Aegis Media's iProspect....s sister Aegis agency Carat picking up the Wickes 23m media planning and buying account at the end of last year .
Wickes introduced the Wickesy the dog in September, in a social media and TV campaign for its paint range by the advertising agency MWO and the social media shop Jam. The Engine-owned social ...
05 Dec 2012
| by Staff
, Campaign, Marketing, Media Week and PR Week. The judging panel will be made up of senior agency and client ...
, media platforms and marcoms disciplines, while we will also be commending a Digital Brand of the Year, a Digital Media Brand of the Year, and an overall Agency of the Year.
The deadline for entries is 10 ...
Greenlight will be charged with conceiving and developing a digital strategy for LV= s life and pension insurance products and implementing paid media and search campaigns.
LV= kicked of a review of its digital marketing requirements in March and hired Steak to work on its general insurance ...
07 Nov 2012
| by Will Scott
we re all accustomed to in print media."Magazines have always created content environments where ...
qualities of print with the advantages of digital media.
All the text is there to read ...
.
David Graham, head of digital strategy at Havas Media, sums up the benefits: "iPad mags should offer ...
30 Oct 2012
| by Richard Whittle
Whittle, head of content and media, iProspect....for people working in natural search.
At iProspect the mission statement of our Content Media Team ...
on web ranking can be replicated as a matter of course.
In the old world of advertising and media ...
.
Richard Whittle, head of content and media, iProspect
...
24 Oct 2012
| by Dave Katz
digital media in all forms, as the sector still has plenty of curve balls to come....but inter-linked disciplines creative and media. No point in making lovely ads which the target audience ...
to or engage with.
Digital media has been around for a mere 15 years or so, and in that time we have seen ...
phase of digital media advertising, it was all about display. Nothing else was really possible. We had a ...
23 Oct 2012
| by Dale Lovell
this the better, argues Dale Lovell, publishing director, Search News Media....to the avalanche of evidence about social media and its continued influence on SERPS.
You are always going ...
, marketing or social media - they know all about engagement, building an audience and telling brand stories ...
director, Search News Media
...
Amazon Tech Personality Of The Year Rory Cellan-Jones Digital Media Service Of The Year ...
06 Sep 2012
| by Stuart Derrick
of media at digital agency Essence.
'It's vital to understand every query and not just look at each word ...
will also be limited.'
Being human
The growth of social media has created a fresh type of content ...
+.
Joe Friedlein, managing director of Browser Media, argues that Google's Panda and Penguin updates have ...
22 Aug 2012
| by Robin Frewer, director of travel and finance sector, Google UK
The rise of digital media has increased the pace and the complexity of modern marketing, but also