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C4 in major 4oD ad deal with Microsoft Windows 8

as linking in to relevant content on Channel 4 to provide a fully integrated cross media brand experience." ...

The Revs gear up to celebrate UK digital marcoms excellence

, Campaign, Marketing, Media Week and PR Week. The judging panel will be made up of senior agency and client ... , media platforms and marcoms disciplines, while we will also be commending a Digital Brand of the Year, a Digital Media Brand of the Year, and an overall Agency of the Year. The deadline for entries is 10 ...

Comment: Dave Katz on digital

digital media in all forms, as the sector still has plenty of curve balls to come....but inter-linked disciplines creative and media. No point in making lovely ads which the target audience ... to or engage with. Digital media has been around for a mere 15 years or so, and in that time we have seen ... phase of digital media advertising, it was all about display. Nothing else was really possible. We had a ...

Think BR: Bypassing the broadcaster - 21st century brand media

. The TV set is once again going to become the media battleground but this time experienced by the consumer ... that there s a shift in media consumption with increasing numbers of customers using their smart TVs to consume ... to understand the opportunities that new platforms, and a multi-channel media future, allows them ...

My Media Week: Amice Lock

catch up with Tom Ireson from Global Group over lunch at Roka. Tom and I started off our media careers together at MBS Media and have a good giggle about days gone by. Conversation inevitably falls ... is that we can work alongside clients and media partners to develop partnerships that leverage all available ...

Think BR: What does Generation Social want from TV?

call for the whole industry: brands, advertising agencies, media agencies and other publishers ... they will be in reducing traditional production and media spend to meet the demands of Generation Social by generating ... of content that can work across the varied platforms, and create new platforms - just as Virgin Media have ...

The world of smart TV is upon us - it just needs a little fine tuning

and highlights the ubiquity and user friendliness of apps, games, services and media on your typical smartphone ... s media, including videos, music and photos, pulled in from different devices? This is still a work ...

Trend report: Media looks to recruit future skill sets

As media recruitment shifts to new skill sets in media including data analytics, tech functions..." in media. The skills that are transforming the media sector are skills that are technical and data ... that wants to think that when it s finished would like to think it "made a difference" to media. The new scene in recruitment for media agencies and owners is less about poaching "talent" from rival agencies ...

Social TV: Everybody's talking about it

A third of adults say they have visited a social media site while watching a TV show, writes Mat...and 25% would have said "It s all bloody repeats." At Kantar Media we wanted to find out what people ... that programme online, normally via a social media platform. They suggest that circa 26% of us have done ... of social media before the more traditional horse of other communications tools; things like telephones ...

MediaCom hires Bafta's Cole to head branded content for Beyond Advertising

Digital and creative head at production company Red Bee Media. Cole said: "This offers a fantastic ...

 

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