, social media engagement and the chance for the public to join in.
The 100,000 prize was won by John ...
media interest. Walsh's victory in the final episode can be seen in the video at the bottom of this page ...
social media, where we continue to grow and dedicate more resources." The Trading Academy was produced ...
05 Dec 2012
| by Staff
, Campaign, Marketing, Media Week and PR Week. The judging panel will be made up of senior agency and client ...
, media platforms and marcoms disciplines, while we will also be commending a Digital Brand of the Year, a Digital Media Brand of the Year, and an overall Agency of the Year.
The deadline for entries is 10 ...
20 Nov 2012
. The work was created by Al Brown and Algy Sharman, and directed by Peter Martin through Red Bee Media. ...
05 Nov 2012
The work, by Fallon, launched in conjunction with World Vegan Day. The film is designed to show men how a vegan diet can help prevent and treat the symptoms of impotence. It will appear on YouTube and across Peta s worldwide affiliate social media channels, including Twitter, Facebook and Tumblr. The work ...
24 Oct 2012
, and ZenithOptimedia handled the media buying. Post-production was overseen by The Mill. ...
24 Oct 2012
| by Dave Katz
digital media in all forms, as the sector still has plenty of curve balls to come....but inter-linked disciplines creative and media. No point in making lovely ads which the target audience ...
to or engage with.
Digital media has been around for a mere 15 years or so, and in that time we have seen ...
phase of digital media advertising, it was all about display. Nothing else was really possible. We had a ...
media. The very idea of going online to them is already becoming something of an anachronism ...
years, online has blossomed from a 1% medium to command more than 30% of total media spend, the largest of any media. Of course any "fight" for share against traditional media has always been a misnomer ...
almost an unfair benchmark for marketers.
While media coverage has focused on the volume of You Tube ...
it doesn t want the event to be viewed as a marketing stunt.
The industry is obsessed with media ...
The ad unit appears in standard size on a page and expands to a large canvas takeover when a user hovers their cursor over it for more than two seconds.
Advertisers can use a range of rich media in the expanded format, such as YouTube videos, product galleries linked to an e-commerce store and games ...
12 Sep 2012
| by Ben Hall
Carrie Longton talks to Media Week about the strength of the Mumsnet community, how its recent What...Speaking to Media Week's Mark Banham , Longton describes the tipping point that gave a voice to the community and the "Mumsnet election" of 2010.
Follow @thebenhall
Follow @banham72
...